STR Global Reports June Gains for U.S. Hotel Industry
By Kerry Medina
July 24, 2012 10:20 PM
The U.S. hotel industry in June reported increases in all three key performance metrics, according to data from STR Global. Overall, the U.S. hotel industry’s occupancy rose 4.3 percent to 70.3 percent, its average daily rate was up 5 percent to $107.45 and its revenue per available room increased 9.5 percent to $75.49.
“June included two extra weekend days compared to June 2011, which helped with leisure demand during this busy travel season and boosted the month’s performance,” said Brad Garner, COO at STR. “Last year, July Fourth backed up to the last week of June, causing group travel to slow. However, with the Independence Day holiday on a Wednesday this year, group travel didn’t stall out during the last week in June. The industry’s performance has gained steadily throughout the first half of the year, and as we enter into the second half we continue to expect increases, although at a slower pace.”
Among the Top 25 Markets, Houston reported the largest occupancy growth, increasing 11.7 percent to 69.1 percent, followed by St. Louis, with a 10.2 percent increase to 77.1 percent. New Orleans reported the only occupancy decrease, falling 1.3 percent to 65.2 percent. Three markets experienced double-digit ADR increases -- San Francisco/San Mateo (up 18.5 percent to $177.89); Oahu Island, Hawaii (up 12.7 percent to $181.11); and Boston (up 10.3 percent to $175.79). Washington, D.C., ended the month nearly flat with a 0.8 percent decrease to $151.26, posting the only ADR decrease.
Five markets achieved RevPAR increases of 15 percent or more -- San Francisco/San Mateo (up 25.5 percent to $160.05); Oahu Island (up 22.3 percent to $154.41); Los Angeles-Long Beach (up 18.7 percent to $112.02); Houston (up 16.7 percent to $63.11); and Anaheim-Santa Ana, Calif. (up 15 percent to $102.75). New Orleans fell slightly in RevPAR, down 0.8 percent to $75.71. Year-to-date 2012, the U.S. hotel industry reported increases in all three key performance metrics. Its occupancy was up 3.4 percent to 61 percent, its ADR increased 4.4 percent to $105.13 and its RevPAR rose 8 percent to $64.12.