German National Tourist Office


The German National Tourist Office has been working internationally to promote Germany as a travel destination for more than 60 years. It communicates the diverse appeal of the country to a worldwide market, promoting a strong and attractive brand – Destination Germany. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimizing the diverse marketing activities of partners in the German travel industry. It also takes an active role in in new growth markets in close collaboration with the German travel industry, partners from commerce and trade associations.

The German National Touirst Offices' business goals are to increase the volume of tourist traffic; boost foreign currency receipts; strengthen Germany's profile as a business location; position Germany as a diverse and attractive travel destination.