Surf Air, a new, “all-you-can-fly” membership-based airline, made its debut April 5 with planned service to Palo Alto, Monterey, Santa Barbara and Los Angeles. Surf Air said it is concentrating its efforts on frequent flyers who represent 85 percent of the business travel industry.

In 2011, flights between the metropolitan areas of Los Angeles and San Francisco alone included more than 20 million frequent travelers. Surf Air is focusing on this market using a strategy of affordable pricing that does not compromise first-class service and comfort. It is also operating out of less congested regional airports using executive aircrafts to make flying accessible, easy, and more convenient.

Surf Air is now accepting membership applications at SurfAir.com and is signing on 500 Founding Members for its first launch market servicing Palo Alto, Monterey, Santa Barbara and Los Angeles. It is also taking wait-list applications for its subsequent launch markets around the U.S. Starting at $790 a month, Surf Air members can enjoy unlimited flight benefits, on-site concierge service and first class luxury on mid-sized executive aircraft.

Surf Air claims to eliminate the hassles, cost and wasted time of current travel options by offering its members 30-second booking and cancellations, travel to and from uncongested regional airports, and an easy arrive-and-fly process with no hassle, no lines and no extra fees. In addition to the standard membership benefits, Surf Air Founding Members will receive unlimited complimentary guest passes and have access to exclusive events and offers. Founding Membership is a three-month, early adopter membership that initiates when Surf Air launches service this summer.

Surf Air is founded by two brothers, Wade and David Eyerly, with political and airline backgrounds. Wade Eyerly is a former intelligence officer and aide to U.S. Vice President Dick Cheney. A licensed commercial pilot, David Eyerly is a former manager of the Dallas Fort-Worth airport for Frontier Airlines.