Over the next few months, the TradeWinds Sandpiper Suites on St. Pete Beach, Fla., will be transformed into Guy Harvey Outpost -- a TradeWinds Beach Resort, becoming the first Guy Harvey Outpost in the United States. Guy Harvey is a unique blend of artist, scientist, diver, angler, conservationist and explorer. With a doctorate degree in fisheries biology, Harvey is a recognized marine wildlife artist.

At an estimated cost of $3 million, the rebranding of the 211-room beachfront property will begin immediately, with an expected completion date of 2013. Pending final lender approval, the rebranding project will include incorporation of the signature Guy Harvey brand throughout the public and exterior spaces of hotel and meeting space, including all artwork, murals and signage; implementation of a Guy Harvey décor theme in all the guestrooms, which will also receive new carpet, paint, artwork and flat-screen HDTVs; replacement of the existing hotel shop with a Guy Harvey Adventure Center, featuring officially licensed Guy Harvey clothing, products and souvenirs; video displays of Guy Harvey content and conservation information, as well as a water sports and activities center; reimaging of the resort's current restaurant and beach bar to reflect the new Guy Harvey brand; and the development of a casual, upscale, marine-themed Guy Harvey restaurant with lounge area, private dining and retail store.