Travel Experts Host Agency Debuts New Travel Agent-Centric Website
By Mimi Kmet
October 09, 2012 4:59 PM
Travel Experts has introduced a travel agent-centric website that showcases the expertise of its outside agents. Travelers can find specific travel consultant expertise by using the site's search engine to seek out professionals based on name, location, travel specialty and destinations. A list of consultants is also available in alphabetical order or by region. Travel Experts said its new website is an effort to differentiate itself and its independent contractors from other host agencies.
"We looked at other travel sites and most of them seemed to just focus on travel and travel deals," said Sharon Fake, director of operations at Travel Experts. "We wanted a site that would shine the spotlight on our ever-growing network of independent travel consultants. This was a way for them to show off their experience and skills and match up expertise to client needs."
The site features customized pages for each of Travel Experts' independent contractor agents. The pages feature descriptions of each travel consultant, their location, and sections where they can post photos, discuss recent trips, promote their specialties and describe themselves, their company and their travel philosophies. There is also a map that shows where agents have traveled, giving potential customers an idea of their expertise and knowledge base.
"I like this site because my sales techniques are based on engaging my client's emotions," said Tammy Van Volkinburgh, a Travel Experts independent contractor operating as Private Travel Consulting. "I want them to feel desire, excitement, and even longing when they see the travel photos. By including descriptions, travel photos and the travel map on the new site, we will be able to connect with those feelings more than we would with a blurb about a free breakfast or a cruise discount."
Laura Madrid, another Travel Experts independent contractor said the new focuses on the attributes and expertise of the agents that make up the host agency. “It does not spend time promising anything more than the fact that many of the best agents in the industry are affiliated with Travel Experts,” Madrid said.
"I appreciate that the new site really focuses on the agent, rather than just travel in general," said Dr. Patty Calvert, a Travel Experts independent contractor with Patty's Getaways. "This will help further Travel Experts reputation as the premier host agency for independent travel professionals. They are the very best hosts in the business, and I know because I was with two others before joining with Travel Experts. They really put their agents first."