Travel Impressions Sets July 31 Deadline for Ambassadors Program
By David Cogswell
July 24, 2012 10:01 PM
Travel agents have until July 31 to apply to participate in Travel Impressions’ TI Ambassadors Program. Applications are available on the Travel Impressions website at www.TravImp.com/TIAmbassadors. Under the program, 96 travel agents will be chosen as advocates for specific resort and destination partners of Travel Impressions.
Qualifications for ambassadorship include the travel agent’s booking history with the destination or resort via Travel Impressions, personal experience and knowledge, plus communication skills and a willingness to share content through social media. The selected agents will become year-long brand ambassadors, with specific responsibilities each for one month, beginning in September 2012 through August 2013. Travel Impressions will use its extensive knowledge and experience in travel marketing to guide ambassadors on how they can effectively optimize the latest techniques in digital marketing and social media.
Travel Impressions will additionally support the chosen advocates by collaborating on innovative promotions, generating public relations efforts, creating buzz among consumers to drive business to the ambassadors, helping promote ambassador status, and providing exclusive social media educational opportunities for ambassadors.
"As travel agents are realizing the value that the TI Ambassadors Program provides, the excitement generated by this program is growing rapidly throughout the industry. We have already received over 700 applications," said Steve Gorga, president and CEO of Travel Impressions. "The support of Travel Impressions, coupled with the exclusive marketing, promotional and social media knowledge we will impart, makes this is an opportunity that agents should not pass up."
Ambassadors will be awarded a five-night stay at the partner they have been selected to represent. As an added bonus, ambassadors will receive TI Ambassador Extras. Ambassadors’ customers will receive a $100 Travel Impressions Future Travel Credit that can be redeemed only through them. As a thank you for their efforts, ambassadors will receive a year-long $50 Booking Bonus for bookings made to their partner. Ambassadors will also have an opportunity to attend a private half-day social media workshop hosted by Travel Impressions. The eight hotel and destination program partners of the TI Ambassadors Program are All-Inclusive Hard Rock Hotels; AMResorts; Atlantis, Paradise Island; Cancun, Mexico; Excellence Group Luxury Hotels & Resorts; Palace Resorts and Le Blanc Spa Resort; Sandals & Beaches Resorts; and the island of Aruba.