Travel+Leisure Names DeLuca SVP-Publishing Director, Meyer VP-Publisher
By James Shillinglaw
October 12, 2012 5:51 PM
American Express Publishing President and CEO Ed Kelly has promoted Steven DeLuca to the newly-created post of senior vice president and publishing director, expanding his role to include oversight of Travel + Leisure as well as continuing to lead Departures and Black Ink as publisher. Jay Meyer, vice president, associate publisher of Food & Wine since 2007, has been appointed publisher of Travel + Leisure, reporting into DeLuca. All appointments are effective immediately. J.P. Kyrillos had served as publisher of Travel & Leisure until he resigned earlier this month to support his brother's election campaign for New Jersey U.S. senator.
“This is the right time to position and create further dominance in the luxury travel category through the alignment of the preeminent Departures and Travel + Leisure brands,” said Kelly. “With Steve’s proven track record and reputation across luxury coupled with Jay’s experience and leadership qualities, this is the perfect partnership to move these great brands forward together.”
DeLuca joined American Express Publishing in June 2010 as vice president and publisher of Departures, exclusively published for Platinum Card and Centurion members of American Express, and Black Ink, the bi-annual magazine published for Centurion members. Since then, he has led a 62 percent increase in ad revenue and 44 percent rise in paging. During DeLuca’s tenure, the magazine has added 147 new advertisers. Advertising growth at departures.com has risen 641 percent since DeLuca’s arrival and the brand’s digital footprint has been extended via its e-newsletter and "Departures To Go" and “Departures Ultimate City Guides” e-reader apps.
Prior to joining American Express Publishing, DeLuca has held numerous positions at a variety of publications in a sales career that spans two decades, including vice president and publisher of Details and publisher of Rolling Stone. He was associate publisher of Vanity Fair, Condé Nast Traveler, Maxim and InStyle. His career began at Details as sales development manager; he subsequently became advertising director of Gourmet.
Meyer has served as vice president and associate publisher of Food & Wine since 2007. Under his direction, he has been instrumental in securing more market share for Food & Wine as the brand continues to be No. 1 in the epicurean lifestyle category. Meyer joined American Express Publishing’s corporate sales team in 2001 as corporate sales manager before moving up in the organization to become vice president of corporate sales. Previously, he held several positions in Time Inc.’s corporate sales division, including New York sales manager, sales development director and business development manager.