Ukraine Reports Tourism Boom During Football Tournament
By David Cogswell
June 14, 2012 10:45 PM
According to Ukraine's Ministry of Infrastructure, approximately 300,000 people crossed the Ukrainian border d?uring Euro 2012 football match days. According to the MasterCard's Global Destination Cities Index, Ukraine's capital of Kyiv, the venue of Euro 2012 final, ranked higher than Poland’s Warsaw, co-host of the football championship.
This June, the daily number of people arriving in Ukraine grew by 90,000 compared to the same period of 2011, according to Ukraine's Minister of Infrastructure Borys Kolesnikov. On June 11, the match day between Ukraine and Sweden, more than 100,000 fans visited Kyiv's fan-zone on Maydan Nezalezhnosti (Independence Square). It is expected that during the tournament's second round of the group stage, the number of tourists will exceed even the current rate.
The four Ukrainian cities that host the European football championship -- Kyiv, Kharkiv, Donetsk and Lviv -- are attracting the most foreign tourists in June 2012. In the MasterCard's rating, Kyiv ranked higher than Montreal, Boston, Rio de Janeiro and many other cities.
Most of the guests visiting Kyiv in 2012 will come from Moscow, London, Frankfurt, Tel Aviv and Munich, according to the index. The tourists tend to spend more money on their visits to Kyiv. In 2012, the expenditures index is expected to grow by 29.8 percent. Previously, the Erste Bank research unit issued a report indicating that each of the expected 500,000 visitors to Ukraine will spend the average of 800 euros over their three- to four-day stay in the country. The Index of Global Destination Cities, created by MasterCard Worldwide, is an annual research program that describes and analyzes the global network of 132 destination cities and how they are connected through cross-border air travel and associated expenditures.