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U.S. Tour Operators Association
The U.S. Tour Operators Association educates consumers and travel agents about packaged vacations to promote travel for the tour operator industry. It is a voluntary organization designed to promote the reliability of touring within the nation. Although USTOA is not a tour company and does not conduct tours, USTOA is made up of members who conduct tours both domestically and globally. The association guides its clients to help them book the perfect vacation by allowing them to narrow their search according to destination or activity, and then pointing them in the direction of a corresponding tour operator.