Vacation.com has scheduled four social media boot camps, 60-minute webinars for members to learn about improving their use of social media. The first will be held on Thursday, Feb. 16, with subsequent boot camps on March 15, April 19 and May 17. The boot camps will be led by Sophie Bujold, a travel industry specialist, expert social media coach, blogger and speaker.

The boot camps are designed for tech-savvy members already engaged in social media, as well as members just beginning to understand how social media can enhance their business. The webinars, running in succession, will cover everything from the basics of Facebook (Feb. 16), to creating a social media plan (March 15), attracting a crowd (April 19), and measuring success (May 17). In today’s rapidly evolving world of the Internet, social media can be a crucial component of any business’ success.

The “Facebook 101” course is a practical, how-to session that will teach members the basics of Facebook marketing by walking them through the business page setup process and best practices. The second session, “Creating a Winning Content Strategy,” explores creating a customized plan and learning which types of content work best. “Top Tips to Help You Attract a Crowd” moves a step further in the marketing strategy by looking at practical ways to attract an audience. This session will include how to create Facebook ads. The final session explains Facebook analytics. In the advanced class, members will learn how to use analytics to measure results, reduce costs, and save time.