Virgin America has appointed John MacLeod as its new senior vice president of planning and sales. MacLeod will lead sales, revenue management, network planning and alliances for the airline.

MacLeod comes to Virgin America from WestJet, where he served for two and a half years as vice president of network management and alliances. At WestJet, MacLeod had responsibility for corporate development, network planning, revenue management and alliances during a period of significant revenue and network growth at the Canadian carrier. Prior to joining WestJet, he worked for Alaska Air Group for seven years, where he was managing director of revenue management and before that managing director for planning and alliances. Before coming to Alaska Air Group, MacLeod was a vice president for network planning at Air New Zealand. He began his airline career 25 years ago at Canadian Airlines International, where he served in several management positions related to network planning, marketing, reservations and alliances.