Wyndham Survey Reveals Chinese, Brazilian Travelers to Spend More
By Kerry Medina
July 10, 2012 10:30 PM
After unveiling a second round of survey findings with regard to vacation budgets last week, Wyndham Hotel Group’s latest survey reveals holiday trends for travelers around the globe. The U.K. travel industry should prepare to woo Chinese and Brazilian travelers in 2012, as significant numbers (58 percent of Chinese travelers, 41 percent of Brazilian travelers) plan to spend more on holidays than in 2011, according to findings released by Wyndham Hotel Group.
Commissioned to better understand the holiday spending habits of Wyndham Hotel Group's global guests, the study surveyed just over 5,600 adults in key cities throughout the U.K., U.S., Canada, China and Brazil.
The results also show that the citizens of China and Brazil spend this extra cash differently. The Chinese spend on luxury accommodation while Brazilians tend to spend on other activities and value good customer service more than any other nation surveyed.
Over half (58 percent) of Chinese travelers admit to an increased holiday budget this year, with more than two-fifths (41 percent) of Brazilian travelers agreeing, compared to just 27 percent in U.S. and 24 percent in U.K. and Canada. Of these Chinese travelers, over half (61 percent) would allocate extra spend to a hotel upgrade, while over two-thirds (72 percent) will stay in upscale or midscale hotels. By comparison, just over a third (35 percent) of Brazilian vacationers will opt for a budget hotel stay.
Half (50 percent) of Chinese travelers are part of a hotel loyalty program, with 76 percent staying faithful to this program when booking a hotel stay. The U.S. followed suit with nearly two-thirds (64 percent) reliant on loyalty initiatives when planning a trip. Chinese travelers lead the pack when it comes to booking well-known hotel brands, with close to a quarter (24 percent) set to pay more for this, compared to an average of just 14 percent across U.S., U.K., Canada and Brazil.
Over a third (35 percent) of those in Brazil favor customer service, while spa services are the most important for Chinese travelers with almost half (45 percent) saying that spa services are the most important attribute instead. Regardless of nationality, the majority of travelers (53 percent) agree on the allocation of extra budget to extend a holiday, while just under half (47 percent) would upgrade to a better hotel. By contrast, just one in four (25 percent) would be happy to pay extra for hotel facilities, such as spa services.
For more information on Wyndham Hotels, visit Wyndham Hotels.