You Built It!
By Mark Murphy
August 22, 2012 11:45 PM
If you own a travel agency, whether storefront or home-based, you built it. If you are an employee in an agency, you’ve helped build your business as well, along with a client list. Some may initially disagree with my inclusion of an employee in this analysis, but read on and you’ll understand where I’m coming from.
In a nutshell, it goes like this: Tell me one agency owner who will keep paying you a salary to sell travel if you aren’t bringing them any customers. Exactly zero. That’s why you indeed have built your business, each and every one of you, regardless of your title or role.
You can apply this thought process to virtually any position in any industry, as long as it requires you to sell. Every salesperson represents an essentially standalone business. That’s what makes selling such a hard, high-paying job or an easy, low-paying job -- the choice is up to you.
So what’s with the president talking about how people who built businesses didn’t really build them? As an entrepreneur, I can tell you I did build my business, including this website. I made the investment in technology, tools and people to create it. Every vendor and every person on my staff was paid in the process even when at times I wasn’t paying myself. That’s the life of an entrepreneur. That’s why I was appalled with the comment that somehow I owe my success to someone else, and in the case of the president, that would mean government.
Make sure you fully understand that your success begins and ends with you. There are players out there who can provide tools and other resources to enable you to succeed, but the ultimate success or failure rests with you.
Start thinking of yourself as a travel entrepreneur and stop thinking that anybody other than you is responsible for your success. Make sure your business can travel with you and is built for you and your clients, and not designed to enrich someone else.
A great way to do that is to join me next week when I’ll be hosting a Live Virtual Event entitled “Build Your Website, Build Your Brand.” It’s brought to you by our new travel agent website platform at www.AgentStudio.com.
Agent Studio is the website solution that’s changing everything for today’s travel entrepreneur. It gives you the flexibility to feature more than 500 destinations, dynamic news, videos, suppliers and travel promotion -- all dynamically delivered to your custom site. You choose what you want to have featured, where you want that content to show up, and how it will integrate into your existing social media efforts.
Agent Studio does all of this with very little effort on your part, leaving you free to focus on selling travel, which I’m assuming is why you got into this business in the first place. Registration and participation is free so sign up today and hear from successful agents who are already using AgentStudio to build their business. For indeed, they did build it!
Mark Murphy is president and CEO of travAlliancemedia, parent of TravelPulse.com, Agent@Home magazine, Vacation Agent magazine, Travel Agent Academy, Virtual Travel Events and Agent Studio.