The 1930s - Modern Tourism
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Photo: PHOTO: Once the home of Theodore Roosevelt, Sagamore Hill in Oyster Bay, New York is now a National Historic Site, Roosevelt occupied this home from 1885 till his death in 1919. (photo courtesy of littleny / iStock Editorial / Getty Images Plus)
The economic ruin of the Depression and changing government perspectives on the value of tourism drove tourism trends in the 1930s. Most notably was the introduction of the government tourist board, which promoted that country as a tourist destination in the United States. France was an early adopter, taking out large advertisements in U.S. newspapers extolling the virtues of the country's resorts. The newly-formed Soviet Union had even created an entire tourism bureau, called Intourist, designed to offer low-cost tours of the country, many of which were led by American writers (who were of course sympathetic to communism) such as Langston Hughes and John Spivak.
The vacation home rental also boomed in the 1930s, in spite of the economic situation. While many Americans found that a vacation to an exotic destination might exceed their budget as economic uncertainty drove Americans to save more of their discretionary income, more looked to vacation homes as a reasonable alternative. Vacation homes were often less than a day's drive from a major city, so men could send their wives and children for the season, to join them on long weekends, typically on a lake, seashore, river, or other bucolic locales.
Cruises also came into vogue in the 1930s, as shipping companies coped with the drop in Transatlantic demand. Famed-but-aging greyhounds like Cunard's Mauretania were pressed into service cruising to Bermuda, the Caribbean, and Canada.