by Donald Wood
Last updated: 6:00 PM ET, Tue October 20, 2015
Photo courtesy of Thinkstock
On Tuesday, Virgin America and Virgin Atlantic announced several new initiatives to help improve the customer experience before, during and after flights.
For Virgin America's part, the company has teamed up with Spotify and The New York Times to offer passengers some of the best in-flight entertainment imaginable using the company's new ViaSat Wi-Fi-equipped aircraft.
Virgin America and Spotify will allow users of the service to stream from the company's entire catalog of music, which includes over 30 million songs. The two brands have also teamed up to create city-specific playlists for the passengers to enjoy.
For those travelers more interested in the latest news, Virgin America has joined forces with The New York Times to offer passengers free access to the newspaper's website and instant breaking news updates about business, travel, technology and more. The service will be available on any connected device on Wi-Fi-enabled flights.
While Virgin America has announced several upgrades to the in-flight portion of the trip, Virgin Atlantic has formed a new partnership with WeWork-a provider of co-working space and global creative hubs-to offer airline customers a free month membership to the service.
During the partnership, Virgin Atlantic customers will earn access to the commons areas of WeWork's 50 international locations with every Premium Economy ticket purchased from now through Nov. 25.
To celebrate the two companies teaming up, WeWork will also be offering a chance for its members to win one of 15 round-trip Virgin Atlantic Premium Economy flights from the United States to London.
Virgin Atlantic Vice President Chris Rossi released a statement, saying, "Our Premium Economy customers are always on the go, and our new partnership with WeWork allows them to make the most of their time - whether they're on the ground or in the air - to achieve more in creative and comfortable spaces."
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