Photo courtesy of JetBlue
THE PULSE: JetBlue introduces binary code livery to celebrate Fly-Fi service
WHY IT RATES: Techies will love this. Heck, anybody who just wants a simple working connection to the internet will love this. Fliers will debate until the cows come home whether talking on cell phones should be allowed, but they'll battle to the end to ensure Wi-Fi service on aircraft. JetBlue is just taking the next step here in the ongoing amenity battle among airlines. - Rich Thomaselli, TravelPulse Airlines editor
Award-winning JetBlue Airways introduced its newest custom livery, 'Binary Code,' to celebrate its Fly-Fi service, which delivers broadband Internet in the sky. This one-of-a-kind livery joins JetBlue's fleet on the newly re-christened Airbus 320, "CONNECTED TO 01000010 01001100 01010101 01000101" (N709JB).
In December, JetBlue partnered with LiveTV and satellite provider ViaSat to bring Fly-Fi to life. Just six months later, nearly one third of JetBlue's Airbus 320 aircraft are equipped with Fly-Fi, and the service is being added at an average rate of 10 aircraft per month. JetBlue's Fly-Fi Ka-band satellite connectivity, powered by ViaSat's Exede Internet, is eight times faster than older, slower inflight connections offered by other U.S. airlines.
"This beauty of a plane truly represents the pride we have in providing our game-changing Fly-Fi service," said Jamie Perry, director of product development at JetBlue. "We recently saw a record 136 connected devices on one of our flights - all enjoying a great high-speed connection. We've never seen anything like that from other inflight Wi-Fi products!"
"It is great to see JetBlue showcasing its industry-leading internet product," said Glenn Latta, president of LiveTV. "JetBlue gave us the challenge of creating one of the industry's best Internet experience and we're proud to have delivered a solution that, combined with our live television offering, is a truly 'At Home in the Air' experience."
"JetBlue always seems to add something special to whatever they do and this creative design is another example," said Don Buchman, VP Exede Mobility, "We appreciate JetBlue highlighting our Exede Internet consumer network that powers Fly-Fi, which is how passengers get the same great satellite Internet in-flight as they can at home."
"CONNECTED TO 01000010 01001100 01010101 01000101" rejoins JetBlue's fleet of 196 aircraft and can be spotted flying throughout JetBlue's route network, providing customers with the next generation of inflight Wi-Fi.
SOURCE: JetBlue press release
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