Enterprise Holdings Unveils New Initiative Focusing on Social, Racial Equality

Image: The Enterprise ROAD Forward initiative will address social and racial equality issues. (Image courtesy of Enterprise Holdings, Inc.) (The Enterprise ROAD Forward initiative will address social and racial equality issues. (Image courte)
Image: The Enterprise ROAD Forward initiative will address social and racial equality issues. (Image courtesy of Enterprise Holdings, Inc.) (The Enterprise ROAD Forward initiative will address social and racial equality issues. (Image courte)
Claudette Covey
by Claudette Covey
Last updated: 11:00 AM ET, Tue November 24, 2020

Enterprise Holdings unveiled the Respect, Opportunity, Achievement and Diversity (ROAD) Forward initiative, a five-year, $55 million program designed to advance social and racial equality in global communities through its Enterprise Holdings Foundation.

The ROAD Forward initiative will focus on early childhood development, youth health and wellness, and career and college preparation; and is partnering with The Obama Foundation's My Brother's Keeper Alliance, UNCF, Girls Inc. and Parents as Teachers.

"Diversity, inclusion and strengthening the communities where we operate have been part of our guiding principles for more than 60 years," said Enterprise Holdings Foundation President Carolyn Kindle Betz.

"The Enterprise Holdings ROAD Forward initiative will open new doors for individuals in our communities who are disproportionately affected by lack of access to resources in the areas of education, health and wellness."

In a related move, the Enterprise Foundation is also pledging $65 million to its Enterprise Fill Your Tank program for five more years.

The program, which was created in 2016, was designed to "address food insecurity in local communities - an issue that often disproportionally affects people of color," Enterprise said.

Funds will continue to be distributed to Feeding America, Food Banks Canada and The Global FoodBanking Network, and local food banks and pantries operating in communities served by Enterprise.

"Hunger is one more obstacle to success for too many young people of color, and we felt expanding our existing Fill Your Tank commitment was a natural complement to the ROAD Forward initiative," Betz said.

"Our decision to extend Fill Your Tank and launch ROAD Forward was also inspired by our employees, who often ask the Foundation to support causes they are passionate about."

Topics From This Article to Explore

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me

Become A Travel Expert

Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo
Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo