The Nice attack changed the equation when it comes to terror attacks and tourism. It was the first in Europe that wasn't in a major capital and altered thinking about where these attacks could happen - anywhere.
"It was a watershed moment," said luxury consultant Milton Pedraza to NBC News. "You thought it was just capitals and where those guys live and congregate, now it's everywhere."
Alex Kassirer, a senior counterterrorism analyst at the global security firm Flashpoint Intelligence and an NBC News consultant believes that this is a new tactic.
"This is a strategy they're honing, and one we'll see more often, with little attention paid to city of attack, as long as it's in the West," he noted in the article. "No city is immune to attacks."
Tourism is taking a major hit as a result.
According to NBC, the recent attacks have dealt double-digit blows to travel, with global tourism spending down 14 percent in June, according to a recent report by UBS, according to NBC News.
Some say that the economic consequences pale in comparison to the human ones but, eventually, both will be damaging lives to the extreme.
[READMORE]READ MORE: Dispatch: One Day in Nice [/READMORE]
"Economic consequences, though important, are meaningless compared to the tragedy many families and the nation are experiencing," said spokesman Eric Lorrain. "The Regional Council is assessing the economic consequences and trying to figure out how to help the professionals that are to face losses in their activity."
For more on what travelers are saying about these new attacks and how they are changing their travel plans and travel perspectives, read here.
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