What Makes Travelers the Happiest?

Image: PHOTO: A happy graroup of friends traveling. (Photo via ViewApart / iStock / Getty Images Plus)
Image: PHOTO: A happy graroup of friends traveling. (Photo via ViewApart / iStock / Getty Images Plus)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:20 AM ET, Sat December 21, 2019

TripIt this week released its annual Happy Travelers Report, and some of the results will surprise you.

TripIt is the travel advisory app that takes your airline, hotel or car reservation information and creates a master itinerary for where you are staying.

The third annual study analyzed more than a million flight ratings to understand which factors most impact flier happiness.

The findings were interesting, to say the least.

- Time: Of course it was important and as TripIt noted, why save a few dollars on a ticket if it involves a lengthy layover?

- Flight Duration: Now, all that stuff about time aside, it was interesting that ultra-long-haul flights of 12 hours or more) ranked higher on the happiness survey than short-haul flights of three hours or less. There's a method to that madness, says TripIt: "Whether it is higher quality entertainment systems or better meals or just a happier crew, ultra-long-haul flying does come with some benefits compared to the shorter hops more commonly seen."

- Seasonality. The best time for a flight is in the summer, right? Nice weather, everybody's happy, probably going on vacation, less chance of a weather-related delay. Well, you'd be wrong. It's January, when start-of-the-year optimism is at its height and crowds are low. In fact, January travelers rate their flights 39 percent higher than June travelers.

- Amenities: TripIt compared and analyzed six different responses to amenities, including seat comfort, cabin service, food/beverage, entertainment, Wi-Fi and other. It found that amenities such as high-quality Wi-Fi and entertainment (which data shows travelers want) aren't nearly as impactful as comfortable seating or good cabin service. In fact, seat comfort is six times more important to fliers than Wi-Fi, while good cabin service is 2.7 times more important than quality food and beverage.

Topics From This Article to Explore

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me

Become A Travel Expert

Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo
Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo