Boyd Gaming Launches B Connected Mobile App

by TravelPulse Staff
Last updated: 1:36 AM ET, Fri July 16, 2010

Boyd Gaming Corporation has launched the B Connected Mobile, a personalized mobile application that delivers customized offers and information directly to a customer's iPhone, iPod Touch or iPad. The app is designed to expand the benefits of B Connected, the company's nationwide player loyalty program. B Connected Mobile, the first multi-property, loyalty program-based iPhone app of its kind in the gaming industry, and is available for free download at the iPhone App Store.

The app provides a personalized information, including exclusive hotel, dining and gaming offers for B Connected members; instant access to event information, schedules and special offers at all Boyd Gaming properties; Locate Me, a GPS-powered feature that provides additional real-time information when a customer visits a specific Boyd Gaming property; Slot Search, a search engine that allows customers to find Boyd Gaming casinos that have their favorite machines and displays the games' locations on a casino floor map; the ability to track B Connected point balances in real time; and the ability to make hotel or restaurant reservations.

B Connected membership is not required to use the B Connected Mobile app. However, the benefit of membership unlocks many of the app's features. Membership in B Connected is available only to persons age 21 and older. The company plans to release BlackBerry and Android versions of B Connected Mobile later this year. To view a demonstration of how the B Connected Mobile app works, visit www.bconnectedmobileapp.com. For hotel information, call 702-792-7200 or visit www.boydgaming.com.