Exodus Travels Gives Back and Inspires with Latest Marketing Brochures

Image: Exodus Travels new brochures, created to support the Inspiration Project. (Courtesy Exodus Travels)
Image: Exodus Travels new brochures, created to support the Inspiration Project. (Courtesy Exodus Travels)
Mia Taylor
by Mia Taylor
Last updated: 7:00 AM ET, Fri December 7, 2018

In 2017, Toronto-based Exodus Travels committed to taking at least 2,017 disadvantaged children from around the world on educational trips that would give them the opportunity to share in the same adventures as other travelers.

That effort, labeled the Inspiration Project, allowed children from Nairobi, Kenya who had never seen a real giraffe or lion to go on safari for the first time in their lives, while disadvantaged youth in India were taken to the Taj Mahal to learn about their own cultural heritage and in Bosnia, a group of inner-city children left Sarajevo and visited Sjutjska National Park.

When all was said and done, Exodus had taken a grand total of 2347 children around the world on trips that they would not have otherwise been able to afford on their own.

"These trips give children the opportunity to experience incredible sites and natural wonders that exist in their own backyard, that they would never be able to see otherwise," Exodus Marketing Manager Robin Brooks told TravelPulse during a recent interview.

Since that initial 2017 kick-off effort, 4,378 children in 28 countries around the globe have been treated to such excursions, trips that not only impacted the participants but also supported 127 local drivers, 31 restaurants, 164 attractions, and four hotels.

The program inspired leaders at Exodus Travel to begin thinking about additional creative ways that the company could continue to give back to the communities in which it operates and use its power as a travel brand to do good in the world.

This year, that answer to that soul-searching resulted in the launch of a unique brochure project.

A new collection of Exodus brochures have been released featuring extraordinary original cover art created by celebrated Bosnian and Herzegovinian artist Martina Crepulja, who uses her work to encourage and support children.

Exodus is matching a portion of Crepulja's fee for the brochure project and donating it to its own Inspiration Project and Crepulja herself is making a financial contribution to the Inspiration Project. As a result, more than 400 additional children will be taken on trips in 2019.

There's also a way for travel agents to participate in the giving back. For every order made for brochures by a travel agent in the US, Exodus Travels will donate $0.25 to the Inspiration Project.

"This year, Exodus wanted to find a way to make brochures, which are an industry standard for every tour operator, more than just a sales tool," Brooks told TravelPulse. "We wanted our brochures to not only be beautiful, but meaningful as well."

"We hope this can serve as an example to other travel brands that it's possible to leverage standard operational practices, such as brochures, into actions that can make a difference in the world. All it takes is a little motivation and creativity," added Brooks.

The company's marketing manager added that the travel industry bears a great responsibility and that it's entirely possible to leverage the industry's everyday actions to make a difference.

"Overall it's about thinking creatively and we are encouraging people in the travel industry at large, to think a little bit outside of the box," she said.

The Inspiration Project meanwhile, is about far more than merely providing field trips for school children. The experiences serve to expand a child's perspective on their culture, heritage, and local wildlife as well as inspire local children to feel a sense of ownership over their homelands.

"By making extraordinary, traditionally touristic experiences accessible to children who may not otherwise possess the resources to enjoy them, we hope to expand their worldviews," said Brooks. "We believe that if a child can better understand the roots of their culture and the complexity of their environment, they can also better understand themselves, and the role they can play in the world beyond their own neighborhoods."

What's more, the impact doesn't end after one day.

The children who participate in the trips then go back to their schools and give presentations, create art or educate younger students about what they've learned.

"I think sadly, we often take for granted that just because someone lives in a country they get an opportunity to experience all of these things that we do as travelers, but sadly, while for many of us a $10 entry fee is a drop in a hat, many locals can't afford that" said Brooks.

Topics From This Article to Explore

Featured Video

Featured: Podcast

Get To Know Us Better

Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me
Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me

Become A Travel Expert

Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo
Upcoming Webinar
Selling Groups, family and Adventure TravelJune 7-8 2-5PM ETSelling Groups, family and Adventure Travel
Upcoming Webinar
Destination Leisure Travel ExpoOctober 11-12 2-5PM ETDestination Leisure Travel Expo
Upcoming Webinar
Culinary & Wellness Travel ExpoNovember 15-16 2-5PM ETCulinary & Wellness Travel Expo