WHY IT RATES: With Creative Connection, The Mark Travel Corporation's aim is to help streamline how travel agents do their jobs via a customizable, personalized platform - which is great for both agents and travelers. - Michael Isenbek, TravelPulse Senior Editor
The Mark Travel Corporation announces the release of Creative Connection, a new online library and tool that houses unique and engaging content for travel agents and allows them to create, customize and personalize engagement and marketing assets.
This new, web-based design tool will be offered free of charge and replaces the tools currently available in the market with a more customizable and easy-to-use platform.
The tool provides on-demand access to a list of modifiable vacation planning templates and offers agents the additional ability to customize a vacation recommendation specifically for one customer branded with the travel agents' information. These assets are not only specific to the respective brands of Funjet Vacations, Southwest Vacations, United Vacations and Blue Sky Tours, but also provide access to:
• A wealth of pre-approved, hotel-specific imagery and logos
• Destination media content
• Pricing and promotional flyers
• Vacation-themed guides
• Social media content
• And more to come
Agents are able to access the content within Creative Connection, eliminating the need to hire an outside design firm to create marketing materials. The tool gives agents more control and puts the keys in the agents' hands when it comes to creating creative custom and personalized recommendations for their clients.
"We have made a significant investment in this new system that will streamline the vacation planning process and allow for it to be crafted more quickly, more easily and by the agents themselves," said Mark Noennig, executive vice president of travel agency engagement at The Mark Travel Corporation. "This content is unlike anything we have provided agents before and offers a personalized experience not only for travel agents, but more importantly their clients. Creative Connection goes hand-in-hand with our approach to support the travel agent community and their success."
Creative Connection is available at no cost to travel agents, and is accessible through VAXVacationAccess.com/CreativeConnection or at TMTCCreativeConnection.com. For more information about Creative Connection, watch this video.
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