The average travel agency customer visits more than 22 websites when researching and planning travel. You read that correctly: your customers visit on average more than 22 websites when making their travel plans. Let’s hope that your website is one that actually helps your clients make informed travel decisions and not one that they simply click away from!

Why do consumers surf so many travel sites? The sheer lack of content on any given site means that consumers are facing a disconnect when it comes to obtaining travel information. Visit many travel agent websites today, and you’ll find that many have nothing more than a “deal” feed and some contact information.

That’s true of most of the third-party website solutions that were available before the launch of Agent Studio — now the fastest growing travel agent website solution.

With the lack of viable content on so many sites, consumers often only find out the price of a supplier’s deal and know little to nothing more about the deal, the supplier and the destination. The negative impact of this lack of information extends beyond the problem of consumers having to visit website after website to find what they’re looking for. It also affects suppliers who pay to have their deals featured on those sites and are left scratching their heads when nobody shows up.

This is one reason why suppliers and destinations, are turning to content-rich Agent Studio-powered websites. They understand the value of content that is always fresh — including extensive news coverage, destination profiles, feature articles and even videos to help influence and motivate consumers to purchase. These suppliers and destinations also see the value of you, the travel agent, in driving these travel decisions.

Travel agents who invest in an Agent Studio website solution understand the power of having a content-rich website. They witness first-hand how the information on their Agent Studio websites motivates a customer to consult with them to make the best decisions about travel. With a content-rich website that answers consumers’ questions, travel agents become the experts they’ll turn to.

Suppliers recognize this investment and support it in their own way by working with Agent Studio to expand that coverage far beyond deals. Agent Studio has special supplier and destination programs through which we work even more closely to expand their featured offerings. All this is done to give your customers more ways to make informed buying decisions with you, their travel professional, as the call to action.

A participating supplier can work with Agent Studio to have an enhanced presence on your website with a greater level of content that’s of interest to your customers. We work with that supplier to create featured articles and offerings to tell more of a supplier’s story. This dedicated-content strategy is focused on informing your customers about that particular supplier’s portfolio.

How does having more content from suppliers benefit you? Providing your customers the full story ensures that they will be engaged in your website and remain engaged with you to lead them farther down the buying path. Your customers want information, and having an Agent Studio-powered website is a great way to give them the information they are seeking!

With Agent Studio, the process of getting information from suppliers to your website is seamless and automatic, so that you spend more time managing your customer relationships than your online presence. This empowers you to put together wonderful vacations for your clients who will come back to you, and your website, for their future travel plans.

If you are a travel agent interested in taking your business to the next level, try Agent Studio today. Visit www.agentstudio.com for a free 10-day trial. If you’re a supplier or destination interested in reaching millions of travel agency customers at point of sale, e-mail me, azito@agentstudio.com.

Suppliers and destinations are turning to content-rich Agent Studio-powered websites. They understand the value of content that is always fresh.