There’s a new player on the Cancun hotel scene—and it’s causing quite a sensation.

Say hello to Melody Maker Cancun, the first resort in Be Live Hotels’ new all-inclusive Melody Maker brand. Inspired by the U.K. magazine of the same name, Melody Maker Cancun is laser-focused on entertainment—and in a grand style. According to CEO Javier Blanco, the property is set to “become the social entertainment epicenter of Cancun—a combination of Vegas and South Beach in the Mexican Caribbean.”

The new brand, which is part of Spain’s Globalia Group, owners of Air Europa, is designed to provide its guests with entertainment experiences that touch virtually every corner of the resort, said Pablo álvarez, Melody Maker’s product and brand director.

Once guests enter the resort, they’ll “see the waves from the lobby and feel the music from the beach club,” said Margherita Sgroi, vice president of global sales, adding that the pool area is transformed into a theater during main entertainment events.

Top International Artists

The resort, which is 20 minutes from the Cancun International Airport and within walking distance to major shopping centers, restaurants and nightclubs, is booking top talent throughout the year to entertain its guests and cement a presence for itself in the market.

As a case in point, the wall leading to the Social International Market Buffet is papered with floor-to-ceiling posters touting the line-up of shows. In the coming months, the property will host such chart-topping international artists and DJs as Miguel Bosé, Maná, Steve Aoki, David Guetta, AfroJack and Tiësto.

And then there’s the swanky adults-only Delirio Day Club located at the main pool, which features VIP cabanas, cocktails and rotating DJs spinning tunes. From Monday through Thursday it’s the place to chill—but the volume turns up on Fridays, Saturdays and Sundays when guest DJs arrive from around the world to get the party going.

Top-to-Bottom Makeover

Formerly the ME Cancun, the Melody Maker received a top-to-bottom makeover, which included the addition of eight new floors; oceanview suites with sliding glass walls; beach villas; and new and revamped bars and eateries spearheaded by the highly regarded chef Eric de Maeyer. Some of the most striking additions to the hotel are the massive rooftop public area on the 18th floor, featuring panoramic views of the beach and the Nichupté Lagoon.

You’ll have a blast selling this new hotel and its uber-trendy concept. It’s important to keep in mind, though, that while the hotel is not adult-only, it is adult-oriented. This means that kids are welcome (as are pets!), but there are no “just-for-kids” facilities. Babysitting services are available at an extra charge.

Guest Demographics

The main target audience for Melody Maker is travelers between the ages of 25 and 50 with fairly high incomes who are interested in new experiences in trendy beach and entertainment destinations

Consider booking clients seeking top-tier accommodations and amenities in the resort’s suites and villas, which feature butler and concierge services. Guests who book suites and villas receive complimentary entry to the concerts as an added-value perk.

By bringing a Las Vegas-style experience to the Mexican Caribbean, the Melody Maker Cancun has all the ingredients to be a place where things happen.

Plans are underway to expand the Melody Maker brand. Destinations under consideration include Los Cabos, Mexico; Punta Cana, Dominican Republic; Buenos Aires, Argentina; and Sao Paulo, Brazil, company officials said.

Visit melodymakercancun.com.