In 2016, All-Inclusive Collection changed its name to AIC Hotel Group to reflect the diversity of its growing roster of brands, two of which — Eden Roc Miami Beach and Nobu Hotels — operate under the European Plan.

In all, the company now features four brands, which also include All-Inclusive Hard Rock Hotels and UNICO 20 87 Hotel Riviera Maya. Although each brand offers its own set of distinct features and amenities, “the aspect of luxury fun is what ties all AIC brands together,” said Ash Tembe, vice president of global field sales at AIC Hotel Group.

Here’s a rundown of the distinguishing features of AIC’s brands and what types of prospects to target.

ALL-INCLUSIVE HARD ROCK HOTELS

The brand includes resorts in Punta Cana, Cancun, Riviera Maya and Nuevo Vallarta, with a property in Los Cabos scheduled to open its doors in 2019.

Key selling points: One of the brand’s most distinguishing characteristics is its ability to connect guests “through the universal language of music,” Tembe said, adding that All-Inclusive Hard Rock Hotels incorporate a “nighttime entertainment component many other all-inclusive hotels lack, while catering to guests of all ages.” Furthermore, the all-inclusive price tag includes virtually everything, from all meals and snacks, alcoholic and non-alcoholic beverages to minibars stocked with top-shelf spirits. In addition to luxurious spas, All-Inclusive Hard Rock Hotels feature comprehensive kids’ programs and an eclectic array of restaurants, bars and lounges.

Prospects: Aspirational contemporary-music lovers, families (both nuclear and multigenerational), destination wedding groups, couples and singles, and MICE groups.

EDEN ROC MIAMI BEACH RESORT

The property, which recently completed a $250 million renovation, offers travelers a “luxurious, cosmopolitan beach experience in the heart of the Mid-Beach section of Miami Beach,” said Tembe. Although the resort is not all-inclusive, it does offer guests all-inclusive hotel packages, and it is the only hotel in Miami Beach to do so, he added.

Key selling points: The property offers superb dining options, including Malibu Farm, which combines ocean views with farm-to-table cuisine, and Nobu, the highly renowned Japanese restaurant. The hotel also features a luxury spa with curated treatments, three pools and cabana rentals.

Prospects: Affluent, cosmopolitan travelers; snowbirds; and a wide range of groups, including destination weddings and MICE.

NOBU HOTELS

The massive renovation at Eden Roc included the addition of the Nobu Miami Beach tower, with 205 guestrooms and suites, all of which proffer up ocean views. Nobu Los Cabos is scheduled to begin welcoming guests next year and will feature a signature Nobu Restaurant and Bar, along with an array of other unique food-and-beverage facilities, as well as a spa and retail stores.

Key selling points: With its ties to Nobu Restaurants, Nobu Hotels have “strong brand recall,” Tembe noted. As is the case with Eden Roc Miami Beach, dining options include Malibu Farm and the Nobu restaurant. In-room dining is another draw, with dishes created in Nobu style.

Prospects: The brand appeals to “affluent, trendy travelers seeking exclusivity and a celebrity-like vacation,” Tembe said, as well as to destination wedding groups, MICE groups, honeymooners and families.

UNICO 20 87 HOTEL RIVIERA MAYA

The all-inclusive property puts the spotlight on cultural immersion in an upscale, relaxed environment. Its 448 guestrooms and suites are spread across eight five-story buildings. The adults-only property features daily activities that are designed to reflect local culture, such as mezcal tastings.

Key selling points: “UNICO provides an immersive experience, one that offers an unfiltered view of modern Mexico and a deep connection to the region,” Tembe said. “It fills a gap in the all-inclusive market with a completely new luxury hotel” focusing on authentic vacations.

Prospects: UNICO appeals to “chic, experiential adult travelers,” including singles, couples, honeymooners and such groups as destination weddings and MICE, Tembe said.

AIC Hotel Group's 2018 Business Soars

AIC Hotel Group is in the midst of its best year ever, said Frank Maduro, the company’s vice president of marketing.“We are 10 percent up in revenue and 5 percent up in room nights,” he said, adding that group business has been particularly strong in 2018. “We’d be up even more — the limiting factor is capacity.”

Capacity, however, will become less of an issue going forward, with an All-Inclusive Hard Rock Hotel and Nobu Hotel debuting in Los Cabos next year.

AIC Hotel Group is also actively looking to expand the UNICO 20 87 — possibly in the Dominican Republic, Maduro said. The brand’s first property debuted in the Riviera Maya approximately one year ago.

Since its opening, UNICO, 20 87 Hotel Riviera Maya has been wildly popular, with occupancies averaging 70 percent, Maduro said.

In other developments, AIC Hotel Group held its 2018 Showstopper event in Punta Cana in May, which drew 175 of the company’s highest-producing travel advisors.

During the event, AIC announced that Platinum-category agents will earn bonus commission on every booking beginning in January.

In true Hard Rock style, the event included an awards ceremony hosted by Joey Fatone of NSYNC, which was followed by a performance by three-time Grammy winner Nelly.