Perfect to satisfy high-energy, upscale guests who prefer to be travelers, not tourists, at The Fives Downtown Hotel & Residences, a new 93-room boutique hotel in Playa del Carmen.

Located in the heart of Playa del Carmen’s hip “Quinta Avenida,” The Fives offers the best of both worlds—close proximity to the town’s funky bars, open-air restaurants and bohemian art scene, and easy access to the fine white-sand beach and watersports in the blue-green waters, just two blocks from the hotel. The Fives is all about ambiance, authenticity and unique experiences from start to finish.

Attractive to locals and guests who appreciate fine food, the hotel provides daily Show Cuisine at the open-kitchen Italian restaurant, Mercatto; Foodies Night at Purobeach, every other Thursday with a three-course pairing menu; and a Tequila Tasting twice a week on weekdays at Cantina El Tigre. The hotel also arranges seasonal cooking classes, with a focus on techniques for making home-made pasta and bread.

Even the hotel’s coffee shop is unique. Among other specialties, Marley Coffee, the first of its kind in the world, serves brews made from the Marley family’s Jamaica Blue Mountain 100 percent Arabica coffee. But, the crown jewel of The Fives is Purobeach, part rooftop infinity pool area with private cabanas, part restaurant (lunch and dinner), and part “see-and-be-seen” hangout!

FIVE-STAR SERVICE

Call ahead and the hotel will provide “design your own” welcome amenities and mini-bar, plus guests will find such features as 24-hour room service, full-size refrigerators, furnished terrace or balcony, floor-to-ceiling windows and a relaxation area with sofa in all of its spacious and luxurious rooms. And, the hotel has a small, well-equipped gym open 24/7 with state-of-the-art machines to keep your clients in beach-ready shape.

Among the 93 rooms are 12 two-bedroom suites, including a two-floor Penthouse Suite, which not only commands an ocean view but also has a private pool on the second floor with access to the Purobeach Club infinity pool.

A recently launched Travel Agent Academy course highlights the many selling points of this contemporary, sleek modern Mexican hotel with highly personalized service. To find out more about this extraordinary property, go to TravelAgentAcademy.com and become a The Fives Downtown Hotel & Residences specialist today!