Major all-inclusive resort companies value their relationships with travel agents and offer numerous programs to help you sell their properties. These programs range from promotional offers for your clients to training programs and fam trips designed to increase your product knowledge, as well as loyalty programs that aim to drive sales and cultivate a strong partnership.

We examine the programs that major all-inclusive resort companies have to help you sell their products.

All Inclusive Collection

This company’s Hard Rock all-inclusive resorts are helping travel agents sell more Hard Rock vacations with its “$1,800 Limitless Resort Credit” promotion at each Hard Rock in Mexico and the Dominican Republic. Guests get unlimited use of their resort credit — no cutoffs per diem, no coupons and no limits on any service.

And, the longer the stay, the larger the credits. For example, clients staying seven to eight consecutive nights get a resort credit worth up to $1,800. Resort credits range from $500 to $2,500 (three nights to 12 or more nights). Additionally, guests booking in higher room categories can accumulate more credit for their Hard Rock stay.

Available for bookings through Dec. 15 for travel through Dec. 23, the $1,800 Limitless Resort Credit promotion lets guests choose from various off-site tours and on-property activities. The combination of options is unlimited, allowing Hard Rockers to mix and match amenities and make the most of their vacation experience.

Clients can also choose from three exclusive variations in the Resort Credit program: Pure Limitless Resort Credit, Limitless Resort Credit + Unlimited Golf, or an exchange of their full Resort Credit for Unlimited Golf at the resorts’ golf courses.

All Inclusive Collection also offers Kids Stay Free and Colin Cowie Signature Wedding Collection promotions.

For additional information about the $1,800 Limitless Resort Credit, visit www.limitlessresortcredit.com

AMResorts

AMResorts’ “Air Credit” promotion is back. Running through the end of April, the promotional program offers travel agents both cash rewards and the chance to win a free stay for bookings at any of 34 resorts across six brands: Zoëtry Wellness & Spa Resorts as well as Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas.

All travel agents who register their qualifying bookings on AMRAgents.com will receive a $25 bonus commission for each minimum three-night booking. Travel agents who book the following resorts will be rewarded with $50 in bonus cash: Zoëtry Agua Punta Cana, Secrets Aura Cozumel, Secrets Puerto Los Cabos Golf & Spa Resort, Breathless Punta Cana Resort & Spa, Dreams Los Cabos Suites Golf Resort & Spa, Dreams Tulum Resort & Spa, Dreams Villamagna Nuevo Vallarta, Now Sapphire Riviera Cancun and Sunscape Curaçao.

All travel agents who register their qualifying minimum three-night booking will also be entered for a chance to win a grand prize stay for two on an AMResorts property, plus an air credit of up to $350.

To qualify, travel agents must register their bookings by April 28 for travel between Feb. 25 and Aug. 22.

Travel agents can become an official AMResorts Master Agent (MA) by registering for the company’s agent training program at AMRAgents.com. Graduates receive official MA status, earning them elite recognition as well as a host of exclusive offers and rewards.

For more information about the special “Air Credit” promotion and additional deals, and to learn about the resorts, visit ZoetryResorts.com, SecretsResorts.com, BreathlessResorts.com, DreamsResorts.com, NowResorts.com and SunscapeResorts.com. 

Club Med

Club Med offers the Expert Agent and the Great Agent Loyalty programs.

Club Med’s Expert Agent program includes a specialized course that examines the many facets of Club Med, including its international locations, award-winning enrichment programs, unique sports activities and the friendly, multicultural spirit that imbues Club Med resorts. The interactive course has useful tools, such as the “Check Your Knowledge” section, which quizzes travel agents while they learn, and the course notes section, which allows agents to keep track of important facts.

Club Med Expert Agent perks include two CEUs from The Travel Institute (TI) for qualified agents, a downloadable specialist diploma, and automatic enrollment in the Club Med Great Agent Loyalty program. Club Med Expert Agents also get to view Alumni Alerts featuring additional benefits, news and travel agent offers.

For more information visit www.clubmedexpertagent.com

Club Med’s Great Agent Loyalty program includes benefits such as early notice about promotions; exclusive webinars; personalized invites to familiarization trips, grand openings and re-openings; complimentary room nights; and a tailored digital logo for websites and email signatures.

Club Med Great Agents can enter their bookings into a booking tracker on www.clubmedexpertagent.com

IBEROSTAR

IBEROSTAR has long valued travel agents, who account for about 70 percent of the company’s business, John Long, IBEROSTAR vice president of sales and marketing, North America, told us during a recent conversation.

One of the ways IBEROSTAR helps agents sell its all-inclusive resorts is by sponsoring agents on familiarization trips to provide them with the personal experience they need to effectively sell the product. IBEROSTAR has been offering fam trips to its popular IBEROSTAR Playa Mita resort over the past two months. It’s part of an incentive program that offers themed trips to top-producing agents approximately once every quarter.

Beside fams, IBEROSTAR offers special rates to agents so that they can experience the properties. The company is currently offering 35 percent discounts to agents through its official website, www.iberostar.com.

Several levels of discounted wedding packages are also available.

Karisma Hotels & Resorts

When you become a Karisma Gourmet Inclusive Vacation Consultant, you receive a wide range of benefits. They include 12 perks for your clients per calendar year (two 50-minute beachfront sky massage offers, six room-category upgrades and four private romantic beachfront candle light dinners for two); four-day, three-night (U.S.) or eight-day, seven-night (Canada) free accommodations for you and a guest; discounted rates for friends and family; live webinar training; and authorized display of the Karisma Gourmet Inclusive Vacation Consultant logo.

Karisma also provides agents with the opportunity to earn points toward a free vacation to El Dorado Spa Resorts & Hotels, Azul Hotels and Generations Resorts. For every room night you sell and report, you will receive points toward your vacation. The higher the category you sell, the more points you earn. Redeem your points 24/7. Register and report bookings online.

For more information, go to www.karismahotels.com/travelagents/welcome/benefits

Meliá Hotels International

The Meliá Hotels International Specialist program allows travel agents to earn credits and learn about the company’s top brands: Paradisus Resorts, Gran Meliá Hotels & Resorts, ME by Meliá and Meliá Hotels & Resorts.

To become a Meliá Hotels international specialist, agents have to complete a course on each of the four brands. In turn, agents will receive the following: two CEUs from The Travel Institute for each module qualified agents complete, a downloadable Meliá Hotels International Specialist diploma, a four-night stay at any Meliá Hotels International property, a Meliá Hotels International Specialist banner for an electronic signature, and access to promotions, travel agent rates, brochures, fact sheets and photo albums.

Go to www.meliaspecialist.com for more information.

Palace Resorts

Palace Resorts announced the launch of the redesigned PRO Specialist travel agent training program last September. The program aims to further develop the brand knowledge of travel agents so that they will become Palace Resorts experts in the eyes of the consumer.

PRO Specialists receive access to marketing tools and an interactive educational source that allows agents to fully learn about the resorts and their key amenities that are important to today’s travelers. PRO members can take advantage of educational events, personalized marketing consultations, logo usage, custom marketing materials and opportunities to partner with Palace Resorts in national co-op ad campaigns.

Palace Resorts’ inside sales team offers up-to-the-minute support, assisting agents with product updates to help increase revenue.

The PRO Specialist program consists of four levels: Bronze, Silver, Gold and Platinum — each offering specific advantages and perks that range from invitations to private events to discounts on spa and golf to complimentary airfare. Additionally, the PRO Specialist program rewards agents with incentives such as free nights through the “Ready.Sell.Stay” program, discounted rates and cash bonus rewards.

Palace Resorts also has a debit card rewards program called “Cash Is King,” providing agents with faster access to their rewards. Agents can use their Cash Is King debit cards to pay bills, shop online and in stores, withdraw cash at ATMs and more. Agents must register their Palace Resorts booking online via the website www.CASHISKINGBONUS.com to receive their debit card and booking bonus reward.

For more information on the PRO Agency Partner program, visit www.PALACEPROAGENTS.com

Sandals Resorts & Beaches Resorts

The Sandals Resorts and Beaches Resorts online Travel Agent Portal was developed to help agents book and pre-register their clients via the portal. Agents can also order collateral materials and brochures, or receive a co-branded site to help drive business.

Certified Sandals Specialists (CSS) receive exclusive educational opportunities and marketing materials. To become a Certified Sandals Specialist, agents must complete a four-hour streamlined CSS workshop that offers detailed information on all of the company’s resorts and amenities. Certified Sandals Specialists receive customized services, sales and educational support; earn free stays through Sandals Resorts’ popular “Sell & Go” program; qualify for resort services discounts; and earn marketing dollars for their agencies.

The Preferred Sandals Agency (PSA) program builds travel agency relationships by working with each agency’s unique business model to cultivate and increase sales for both the agency and Sandals Resorts. To qualify as a PSA, the agency must have one active CSS agent and produce a minimum of 25 traveled bookings to the resorts.

Sandals’ most exclusive specialist programs is the Chairman’s Royal Club (CRC), which recognizes a select group of top travel agents who continuously produce results and demonstrate loyalty to Sandals resorts.

For more information, visit https://taportal.sandals.com.