ACE Your Caribbean Sales
Aruba Certified Experts know how to create 'One Happy Island' experiences

Aruba enjoys one of the highest rates of return visitors in the Caribbean. Don’t miss the opportunity to earn your share of these lucrative niche sales. In the new Aruba Certified Expert Travel Agent Academy education program, you’ll learn how to create the right vacation for each one of your customers (where to stay, what to do, how to enjoy the best of what Aruba has to offer).
Aruba is “One Happy Island” for couples, families, active vacationers and pure beach relaxation lovers alike. As an ACE agent, you’ll find it easy to translate Aruba’s unique selling points and features into real benefits for your individual client’s needs — helping you to close the sale. Your clients will have fond memories to last a lifetime and you will be rewarded with repeat business to Aruba for many years to come.
There’s more to Aruba than you might think. In the ACE program, you’ll discover that the white-sand beaches, cooling trade winds and warm, friendly people Aruba is famous for are just a few of the reasons why visitors to Aruba return again and again.
Aruba calls its repeat visitors “Happy Returners”; you’ll meet some of them in the course (and in the “Happy Returners” section of Aruba.com) and find out directly from them why they have chosen Aruba as their special corner of paradise.
We don’t just throw facts at you. We make the learning experience fun, interactive and memorable. You’ll find brief video clips and quizzes that help bring Aruba’s diverse “One Happy Island” experiences to life.
Visitors to Aruba are looking for intellectual stimulation; opportunities to create connections, lasting memories and enduring friendships; an abundance of land and sea activities to choose from; and the feeling that they are safe and secure while on vacation.
Aruba has more sunny days than any other Caribbean island and is located just outside the hurricane belt. Arubans share a rich history and a warm culture of hospitality; on average they speak at least four languages, including English. American dollars are accepted everywhere on the island. It’s easy to get to Aruba, with nonstop service from many different gateways. When your clients arrive, they’ll find that its small size (just 19.6 miles long and six miles across) makes it easy to get around and enjoy its many pleasures.
An Abundance of Choices
This Happy Island offers hotels and resorts, private homes and villas, apartments and condos and all-inclusive options. And, Aruba is full of adventurous land activities, historical and natural attractions, museums and cultural experiences, as well as exotic local dishes waiting to be discovered.
In the ACE course, you’ll learn about these vacation benefits and how Aruba has particular appeal for four key special interests: romance, family, adventure (active and spa/relaxation) and cuisine.
You’ll also find out about its value-added programs, available year-round. Promoting these no-cost, value-added programs may just provide the extra incentive needed for your client to say “yes” to their dream Aruba vacation.
The “One Happy Honeymoon” program, for example, is aimed at honeymoon couples who stay at a participating hotel or resort where they will receive a number of special perks during their stay: preferred check-in service, special gifts, a free night when they return for their first anniversary with a five-night stay, and a number of additional offers providing discounts on activities and attractions.
The “One Happy Family” program is aimed at families who stay at a participating hotel or resort. Among other incentives, children 12 and under who share the same room with one or two paying adults stay free and enjoy free daily breakfast at the designated hotel restaurant.
On “Aruba’s Dine Around Program” offered through the Aruba Gastronomic Association, clients can choose from a selection of over 30 restaurants for a carefree week of planned meals.
In addition to the core education, in the ACE campus you’ll find a wealth of sales resources and tools to assist you in building business to Aruba, including up-to-date brochures; destination guides; wedding and honeymoon information; a calendar of events; a listing of North America Aruba offices and representatives; videos to help you bring the “Aruba, One Happy Island” experiences to life; tips for visitors; and links to accommodations choices.
Learn how to create “Aruba, One Happy Island” vacations for your clients and earn repeat business for yourself. Go to TravelAgentAcademy.com and sign up to become an Aruba Certified Expert today.
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