Building Your Travel Agency's Social Media Presence

If your clients aren’t currently on vacation, they’re undoubtedly thinking about taking one. With the lovely summer weather, it would certainly come as no surprise that your customers are looking for weekend, or for that matter, weeklong getaways.

What better way to reach them than where they already are—on social media! Agent Studio has you covered on the social media front with its Integrated Social Media tool, which enables you to manage all your social media efforts in one place. It makes scheduling, posting, tracking and managing your social media presence a cinch.

The following tips are extremely easy to implement with Agent Studio’s Integrated Social Media tool.

SOCIAL MEDIA CHECKLIST

Before you jump into posting, it’s important to create a checklist of all the elements you need to include with each post. (Our Integrated Social Media tool has you covered on that front, too!)

—Photos. Social media has evolved from a way in which to communicate to a way in which to inspire. Photos are very important, as they will draw your readers in.

—Enticing titles. Use something that will capture users’ attention without being too aggressive.

—Hashtags. They enable your content to be found on social media outlets beyond the one in which you are posting.

—Website links. By providing links to your website, you can rest assured that your followers will know how to contact you.

SOCIAL MEDIA SCHEDULE

A schedule will keep you organized, which will work toward ensuring that you post on a regular basis.

—Monday—#MindfulMonday

Start the week by promoting peaceful getaways! Everyone is focused on how much they’d like to be anywhere else but the office—particularly on the first day of the work week. Mondays can be manic, so try to help your followers relax with calming imagery that promotes the concept of getting away from it all

—Tuesday—#TravelTuesday

Reach out to one of your past clients who returned from a trip and snag a pic! Images from your followers are proof of how you make magical vacations happen. If you can convince your followers to tag you on their own photos—that’s even better.

—Wednesday—#WeddingsWednesday

It’s never too soon to start thinking about those fall and winter weddings. If you have a niche, such as romance travel, today is the day to let current and prospective clients know about it! Make sure to tag your posts on all social media accounts with the different destinations you sell.

—Thursday—#ThrowbackThursday

Post a recommendation of a place you have been to and recommend it to your followers. Be specific on why you recommend it and exactly where it is.

—Friday—#FundItFriday

Think about taking your social media accounts to the next level through paid advertising. It’s inexpensive and can be highly effective if you target the right demographics. Think of it this way: It’s free to find out how much it will cost and simple to set a budget limit.

Remember, rather than posting on each individual social media platform, you can schedule all your posts for current and prospective clients with your Integrated Social Media tool, if you have an Agent Studio website—and direct them right back to your site!

To find out more about the Integrated Social Media tool and myriad other advantages that Agent Studio will bring to your business, visit agentstudio.com.