Using a high-tech, high touch approach, Agent Studio offers travel agents an innovative website solution that’s content rich, enabling them to connect personally with clients through a powerful virtual storefront. The ultimate goal is to turn leads into sales. One way in which Agent Studio does that is by accessing travAlliancemedia’s unique content, including up-to the-minute travel news, features, analysis, supplier deals and videos, destination guides, white labeled online booking engines and social media integration.

Travel Planners International (TPI) is the most recent host agency to tap into the cutting edge Agent Studio technology solution. The host’s member agents sell all types of travel including air, car, hotel, cruise, and tour products through its growing national sales force of professional travel agents/agencies. TPI’s mission is to develop, support and strengthen its relationships within the industry to provide efficient and effective solutions for its clients, says Ken Gagliano, president and co-founder of TPI. “Our vision is to be unrivaled in the travel industry by continuously developing new relationships and opportunities.” Gagliano notes that partnering with Agent Studio has enabled TPI to concentrate on supporting its agents and growing their businesses instead of developing, building and constantly enhancing agent websites. “It was a simple decision to partner with Agent Studio because this is a win for the agent; they get a solution that takes their web presence and marketing to a whole new level,” he says.

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In Gagliano’s view, today’s agents understand that “niching” is an effective way to grow a robust business. He firmly believes that using social media to educate and attract their next customer is the easiest way for agents to accomplish this. “We’re dedicated to providing our agents with the training and tools they need to meet their needs,” he says. Currently, approximately 800 of TPI’s 3,000 agents have signed on to Agent Studio. The result? They can now focus on selling and other marketing initiatives, instead of worrying about – and trying to find – a highly effective solution for launching a powerful website for their businesses. “The Agent Studio website has a modern and enticing feel to it, and with dynamic content creation, it helps our members to easily share valuable content via their social media platforms,” Gagliano says. “Dynamic content makes it easy for them to share content with their audience. And content is king.”

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Furthermore, the Agent Studio platform is ideally suited to the needs of the profile of TPI agents, he says. “The Agent Studio platform complements the type of agent we are attracting these days – millennials and entrepreneurs who are now seeing that the travel industry is one they want to dive right into.” Gagliano says TPI has big plans this year for Agent Studio. Those include making it easy for all of its members to launch an Agent Studio website. It is already seeing agents transfer their websites to Agent Studio every week. TPI also is creating packages that combine Agent Studio websites with other key benefits and it will announce those this year.

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