It’s not enough to just post to social media. While posting to social media is one of the most important things you can do for your travel business, it can’t stop there. You must manage replies!

The Agent Studio Integrated Social Media tool lets you centralize your interactions, schedule posts, track engagements and respond to queries—and all from one place. By enabling the tool to manage all of your social media efforts, you don’t waste valuable time.

Social media is rapid, fast-paced and personal. This means that while your posts can be scheduled well in advance, your responses should come within hours, if not minutes.

Here are some tips to get you going on the right track.

Turn on notifications for your business accounts. This will send instant updates directly to your phone so you can reply the moment prospects and clients reach out to you. The notification means they are online, but they may move on to the next social media site if you don’t respond quickly. Don’t lose them.

When you respond, keep it personal. Don’t throw out marketing slogans or generic answers. Just be yourself! Your authenticity is going to help you build trust, even through a screen. If somebody has a question that is generic, add in a “Hey there!” or a “Let me know if you have any other questions :).”

This will make you appear more down to earth and accessible. There is a huge movement in marketing to be real, so be sure to keep it real in your communications.

Suggest private messaging. A great way to communicate after initial interaction with clients and prospects is to encourage private messaging. If you have more than two or three comments or replies running back and forth, just say, “Hey, let’s pick this up in a PM!” or “If you private message me your email, I can send you tons more info on this.”

This enables you to extend and build the relationship and gets you one step closer to locking down a conversion. If you can obtain an email address, you’re able to add it to your Marketing Center list to begin solidifying a longer-term relationship.

Don't be a pest. At the end of the day, nobody likes annoying people on social media. Don’t pester people if they don’t reply. Avoid any Twitter arguments and have a plan in place for when things go south.

Learn over time. The more you participate on social media and stay active, the more you will learn. Trust me—consistency is always the key to success. Add your accounts to your Integrated Social Media, reach out and reply to comments once a day.

Remember—building social media into your daily routine can reap major returns on investment. To find out more, visit agentstudio.com.