Group Packages Sell Better

You cannot build a profitable group business by selling off-the-shelf, bare-bones products.

Consumers instantly compare prices and will chew you down until departure date! When you win a discounted sale, you create the perception of being the cheapest in town.

What’s worse, you cheat group clients out of the more inclusive experience they deserve. Nobody likes missing out on one-of-a-kind experiences. Consider the stress and inconvenience of waiting in long lines and paying higher prices.

Just as a waiter would never bring you an ingredient list and say, “Go make it yourself,” a group travel agent should never present an option list and say, “Go make it yourself.”

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No better sales strategy exists than to create a fully baked group package. Here are 10 reasons why group packages sell better:

1. Packaging validates your existence and expertise. It’s your job to think of everything your clients didn’t. They’ll book online if you don’t.

2. Packaging elevates the experience from good to great. It’s your fault if clients have a boring, stressful trip. But you’ll get the credit when they have the best trip ever!

3. Packaging makes it a simpler sale. Rather than offering a menu of items to choose from, you are offering only the more inclusive package. Don’t confuse consumers with too many options. Be a superstar at qualifying and you will know what they need.

4. Packaging reduces stress and risk. You will eliminate the chance of experiences being sold out or more expensive.

5. Packaging increases your profits. You are no longer hostage to commissions. You determine markups and margins.

6. Packaging eliminates confusion. You’ll gain the reputation of being “easy-to-do-business-with” because you have taken care of the planning work for them.

7. Packaging beats the competition. Packaging discourages prospects from shopping around and all but eliminates price comparisons. Expert packagers even encourage guests to try comparing prices because it showcases the value.

8. Packaging is ideal for creating luxurious experiences. Groups often jump at opportunities to be pampered, especially when they can do it together.

9. Packaging is easily accomplished during the qualifying process. Asking the right high-mileage questions will give you the answers.

10. Packaging is for virtually every client. Some group clients will not give you permission to package. They will insist on stripped-down pricing. Clients fixated on price alone with no regard to quality are usually impossible to please.

Packaging is the agent’s ultimate success strategy. Quit procrastinating and get your butt to Group Boot Camp for the step-by-step strategies!