How to Jump-Start Your Social Media Posts

Travel advisors with Agent Studio websites can now super-charge the effectiveness of their social media posts with Sendible, the Synchronized Social Posting (SSP) management platform, enabling them to save time while building their online presence.

“We are always asking ourselves how we can help agents better market themselves. This is every agent’s biggest challenge,” said travAlliancemedia President and CEO Mark Murphy.

“Social media is a critical aspect of marketing today, but many agents find it difficult to consistently share great content. That’s why we introduced SSP, an automated platform that shares news, articles and offers from agents’ websites, driving their social media connections directly to their own website—all while they focus on selling and closing business.”

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All that agents need to do is connect their social media accounts—including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube, among others—to the application, which automatically shares content five times daily, seven days a week.

Agents also have the option to share content whenever they choose.

“Most agents’ customers book once or twice a year, so sharing engaging content is the key to keeping their brands in front of these customers,” Murphy said. “Programs that post deals with no link-backs are viewed as spam. Sharing news and information that others will in turn share is the key to growing your business. Only Agent Studio-powered sites have fresh news and information every day—and only Agent Studio has the platform to do the work for agents in sharing it.”

He added, “MSN.com, with 165 million unique visitors, syndicates many of the articles that appear on an Agent Studio website,” Murphy said. “The Chicago Tribune, LA Times and hundreds of other news outlets do so as well. If this content is so interesting to these massive sites, just imagine how powerful it is when agents can share similar content every day of the week on their own sites.”

READ MORE: Agent Studio’s Dynamic Content

Key Features

The Synchronized Social Posting (SSP) management platform enables agents to monitor keywords to alert them to what’s being said about them on their networks. SSP listening tools help prioritize their replies by highlighting whether mentions are positive, negative or neutral.

Agents can schedule posts individually or in bulk and queue their best-performing posts to repeat.

They are able to track the effectiveness and engagement levels of individual posts with analytical reports.