Love, Italian Style
Five destination wedding trends that will help you boost your sales in Italy and elsewhere.

PHOTO: Grand Canal and Basilica Santa Maria della Salute, Venice, Italy.
The Destination Wedding Congress, held last month in Florence, Italy, brought together hundreds of wedding planners, travel agents and suppliers from around the globe to discuss the latest news and developments in this lucrative segment. As a destination wedding and honeymoon specialist, I was asked to moderate three panels and heard valuable information from those at the forefront of romance travel.
Here are five trends in the destination wedding market that might help you boost your business.
LEARN FROM THE CELEBRITIES
Many engaged couples want to emulate the lavish celebrity weddings held overseas in some of the world’s most romantic locales. These types of celebrations are not necessarily out-of-reach of the average couple — ask local tourism boards or suppliers to recommend wedding and reception venues. You might be surprised by what’s available.
PROMOTE ITALY’S DIVERSE VENUES
The country continues to be at the top of the list of wedding locales, with its culture, stunning landscapes and rich history - not to mention excellent cuisine and wines. Venues range from luxury villas to medieval castles, Renaissance palaces to ancient monasteries. One of the most desired locations is the Tuscany region, known for its stunning rolling countryside, vineyards, medieval villages and Renaissance churches.
TAKE OVER AN ENTIRE PROPERTY
Increasing numbers of couples are choosing to buy out an intimate venue for a weekend for the exclusive use of the wedding party and guests. During a buyout, all hotel amenities (including restaurants, lounges, spa, etc.) are open only to the wedding party and guests, working toward ensuring an unforgettable and private celebration.
DON’T DISCOUNT ELOPEMENTS
More brides and grooms are choosing to run away secretly to get married. But make no mistake, these are no hurried affairs, but rather sophisticated events — just one without invitations and guest lists. Today’s elegant elopements often include elaborate photo shoots in gorgeous locations and stunning wedding gowns.
FUSE CULTURES AND RELIGIONS
The trend toward interfaith or multicultural weddings shows no signs of slowing down. You can help your clients combine and personalize the ceremony with different traditions, foods, dances, music and attire. They can recite vows in multiple languages, before officiants of differing religions.
Nancy Barkley is the owner and founder of Philadelphia-based Honeymoons and Getaways. As a certified Lifestyle Specialist for destination weddings, she is an international speaker and an expert source for CNN and Huffington Post.
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