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Many travel professionals agree that the heart of a travel agency’s success lies in its marketing efforts. You may provide the best travel products and customer service the industry has to offer but without marketing, none of your potential customers would know about it.

The world’s most well-known and profitable companies have succeeded in two key areas: offering a great product or service AND marketing their products or service well. How can you market your services and products as a travel professional to ensure success?

Build Up Your Client List

Many travel agents have heard the aphorism “The money is in the list.” Imagine what you could do with a list of 1 million potential customers! By getting contact information from every potential customer you meet, you will build a powerful asset today that you can sell your services to tomorrow.

But only if you effectively engage with your potential clients! Agent Studio is soon to launch a comprehensive marketing center within its platform to help agents to do just that.

You will have the capability to organize and directly market to your client lists. These email campaigns can feature offers from your agency’s preferred suppliers.

The tools within the Agent Studio marketing center will also enable you to schedule email newsletter send-outs and then track the results. Having control and direct access to such metrics gives your agency a far greater chance of success in attracting new clients in the competitive market that many agents now find themselves in.

Creating Brand Awareness

By utilizing the marketing tools within the Agent Studio marketing center, you will be able to build a robust audience of potential customers, thus greatly increasing your agency’s brand awareness. Customers will know who you are, what services and products you offer, and know exactly where to find you. When both existing and potential clients see your brand regularly, there is a much better chance that they will remember your brand when they plan their next trip.

However remember, creating brand awareness and, ultimately, building a business take time. Sometimes your future best customers might see your marketing emails or even Facebook posts many times before they reach out to you to buy anything. So, don’t feel like a failure if your marketing efforts don’t yield overnight success. Once you start marketing, though, you will see your client list for what it is — a network of opportunities that are waiting for you to seize them!

A Fond Farewell

In conclusion, I would like to take a moment to inform readers that this will be my last Agent Studio column. One of the fantastic writers from our company will be taking it over as of next month. I have very much enjoyed my time with travAlliancemedia and couldn’t ask for a better company to work for!

However, I have decided to pursue my life-long dream of becoming a healthcare professional. With all of the new and exciting things to come within the Agent Studio platform, I look forward to seeing the increased success of all of our agency partners. I wish you all the best as you pursue your dreams in the travel industry and in life!

Agent Studio fulfill a growing need by providing travel agents with the online storefront that complements their business, providing robust content and enabling them to showcase their expertise.

To sign up today and for more information, visit www.agentstudio.com.