With so many innovations in travel these days, it’s almost impossible for travelers to figure it all out on their own. With the right travel agent, or network of travel agents, they won’t have to. What’s critical is the agent’s ability to get first-hand insights into products, or access to the insights of others who have experienced them, in order to provide travel advice.

The Millennial Travel Forum, announced last week by travAlliancemedia, Vacation Agent magazine’s parent company, is set to change the game when it comes to delivering insights on products and destinations around the world.

Unlike traditional hosted events, fam trips and the like, the Millennial Travel Forum is designed around complete immersion, research, marketing strategies, advice, video content, social media marketing, editorial insights and live broadcasts.

By combining all of these elements, the perspectives of 15 to 20 top-selling Millennial agents, who will be invited to participate in the onsite immersive events, will be immediately amplified through social media to tens of thousands of travel agents and millions of consumers.

This will be similar to the way in which the partnership between TravelPulse and MSN.com enables travel insights to be shared to a massive audience of readers that number in the millions. In July alone, more than 1.7 million travelers read articles from TravelPulse on MSN.com—in addition to the huge TravelPulse audience.

Video is on deck for a September release, bringing more valuable insights, in a different format, to these travelers.

What does that mean for suppliers, agents and destinations? In a word: REACH. Where else can you get the kind of reach that puts your content, product, business or destination in front of millions of travelers and the agents who can sell them?

The question is rhetorical, as nobody does what we do. Period.

That might seem like an audacious statement, but it is indeed true and factual. By bringing in individuals like Joe Pike (senior editor covering the Caribbean, Mexico, Hawaii and more), we leverage their relationships to build bigger and better ones in key areas that meet the needs of all stakeholders.

The Millennial Travel Forum is a result of conversations with Joe, soon after he was hired, to understand how we could bring more value to our partners.

Suffice to say that the Millennial Travel Forum is arguably a game changer. To find out more about the forum, feel free to email Joe at jpike@travalliance.com or our sales department at sales@travalliance.com.