Selling the 'All Star Island'
The stage is set for PRTEs to capitalize on the island’s “All-Star” image

Photo courtesy Puerto Rico Tourism Company.
Puerto Rico, “The All Star Island,” is set to take center stage, May 13-16, at the Puerto Rico Convention Center in San Juan with a global tourism event (ETI Puerto Rico) bringing together attendees and tourism exhibitors from Puerto Rico, the U.S. and around the world. If you’re interested in attending (or exhibiting), be sure to save the date on your calendar and go to etipuertorico.com for registration and the latest information.
If you’re a Puerto Rico Travel Expert (PRTE), this is the perfect time for you to connect with Puerto Rico suppliers and others and to expand your knowledge of the destination. If you have not yet become a PRTE, there’s no better time than now to gain your specialist designation (access the course at PRTERewards.com), as the spotlight continues to shine on Puerto Rico, named the Best Island in the Caribbean and Best Destination for Weddings by readers of USA Today and 10Best.com.
The reason is simple; Puerto Rico is a great place to have fun (satisfying a host of special interests) and to relax – all this within a short flight (no passport required) that costs, on average, 30-50 percent less than any other Caribbean island! And, adding to the excitement, new and exciting properties (from modest to super-luxurious), suiting the needs of every customer, are opening or being revitalized in every corner.
What You’ll Learn
The Puerto Rico Travel Expert General Course provides you with an introduction to the island its myriad attractions and activities, providing the right match for virtually all your clients’ special interests; an overview on its wide range of accommodations; and a primer on its attractions for families, couples and active travelers. All graduates from the four-chapter General Course automatically gain access to the companion Booking Rewards program.
Each Master’s Course chapter zeros in on Puerto Rico’s appeals for particular special interests: Scuba (with a focus on Puerto Rico’s unique and varied sites and experiences); Golf (Puerto Rico is the Golf Capital of the Caribbean and continues to add new and exciting courses in spectacular locations); Nature and Adventure (tropical rain forests, mountains, palm-shaded beaches, caves and canyons, mangrove forests, bioluminescent lagoons); Puerto Rico’s Western and Southern Regions and their charming paradores (country inns); and Puerto Rico’s small islands of Vieques and Culebra, where clients can relax, reconnect and get in touch with nature. You’ll also find chapters that will assist you in selling Pre- and Post-Cruise Packages as well as Weddings and Honeymoons.
Make your Caribbean sales easier and more profitable, sign up today at www.prterewards.com.
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