The Marketing Conundrum Solved

Question: What do travel agents and agencies consider their No. 1 challenge today? (Hint: the answer has been the same for decades.)

Answer: Marketing.

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Agents aren’t surprised by this answer since they’ve been saying it for years. In a business where you get paid only if you sell something, it’s critical to have tools and strategies in place to help you engage prospects and clients on an ongoing basis. The challenge has always been “how” not “why.”

The “How”: Agent Studio’s Marketing Center

Going beyond the website, Agent Studio’s integrated marketing platform gives travel agents the tools to engage consumers all year long.

Here’s a quick snapshot of how travel agents utilize the self-service model:

Have clients interested in cruises? As an Agent Studio site owner, you can upload your database to the Marketing Center—a personal and secure platform that’s tied to your individual website.

You can segment your list by areas of interest, which takes only a few minutes. You are now just a few steps away from creating and sending a “Cruise News of the Week” newsletter, or any variation of newsletter you choose.

For a cruise-focused eNewsletter, you can type in a few cruise-related keywords to access news, offers and other pertinent content, quickly adding it to your newsletter. Now hit send and your clients are getting the latest news and information on a topic they love!

Every time travelers click on an item in the eNewsletter, they are taken to that story, offer, destination or itinerary, right on your individual website.

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Partner Marketing: How Suppliers and Destinations Solve Their Biggest Challenge

The agency model has become more and more fragmented, with agencies moving home and new individuals entering the market. This fragmentation and the inefficiencies it represents have created a real challenge for suppliers who want to partner with you and capture your business.

Agent Studio solves this challenge for suppliers and destinations by helping them, with your permission, co-brand offers and reach your customers.

Here’s how it works:

—A supplier has a last-minute offer or a special promotion that gets added to all of the Agent Studio sites that sell its product line.

—The system loads that offer into the Marketing Center and matches it with the sites and travelers who are opted into the program.

—The offer gets co-branded with the supplier’s and your site information, along with a link back to your individual website.

—The consumers get the offer, open it and click, driving them back to your individual Agent Studio-powered website.

—As the site owner, you don’t have to do a thing, other than close the business!

Agents and Agencies: Build a website at AgentStudio.com and take it for a seven-day free test-drive.

Suppliers and Destinations: Learn how we can help you partner with travel agents to reach their customers. Email us at Partners@AgentStudio.com.