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Stacey Luppino opted for an Agent Studio website to replace one supplied by her former host agency.

“It was from the Stone Age, and it wasn’t very attractive or appealing; It wouldn’t catch anyone’s eye,” said Luppino of Luppino Travel Advisors in Little Egg Harbor, New Jersey.

That decision has apparently paid off, and in a big way.

“Many canned websites dictate what your website will look and feel like,” she said. “Agent Studio has allowed me to become who I am as a travel agent and not who someone wants me to be."

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Luppino noted that her Agent Studio site truly has boosted her business, adding that current and prospective clients have told her they read her newsletters and want to plan and book future trips through her agency.

VacationAgent: What attracted you to the Agent Studio website solution?

Stacey Luppino: From the beginning, I was drawn to the fact that I could have a free website in a matter of minutes. Who doesn’t like free?

VA: What do you see as the key benefits of having an Agent Studio website?

SL: If you don’t have an Agent Studio website with custom content, you’re missing out on setting yourself apart from your competition.

Custom content, the supplier-offer email blasts and more are all tied together. It takes only a matter of a few minutes to design and use. I added my contact information and uploaded my logo, and [the site] was complete.

Luppino Travel Advisors was all set with a beautiful, appealing and extremely well-functioning website with the booking engine already built in.

VA: Why do you think it’s important for agents to have a dynamic web presence?

SL: Not only do you need to have a presence on the web, but you also need to have a custom-designed website.

My custom website defines who I am as an agent and represents the initial impression future clients will have of me. You have to see the fantastic layout and beauty of my website to believe it. It’s an effective, customized and fully functioning work of art.

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VA: What are your challenges in terms of marketing?

SL: Before Agent Studio I didn’t have any personal marketing tools other than information sent to clients from a few suppliers on my behalf. It was one-size-fits-all, and there was no customization at all to any of the information.

When I first started in the travel industry, I was shocked at how dated the marketing aspect appeared to be.

Now, with the new features and benefits of Agent Studio—including Travefy, Sendible and the new cruise booking engine—I have everything I need in one place to market my business the way I need to.