Last updated: 11:00 PM ET, Thu December 19 2019

What’s in a Brand?

Your customers don’t care about what you call your company—they care about you and what you can do for them.

Travel Agent Dan Chappelle

Man looking at his computer, holding mug (Photo via Deagreez / iStock / Getty Images Plus)
PHOTO: Man working from a laptop. (photo via Deagreez / iStock / Getty Images Plus)

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