Selling luxury travel is a great way to increase your sales—not only are the rates higher, resulting in higher commission, but luxury brands also include such a high level of service that your clients are bound to have a great experience.

So, how can you break into the luxury market, transition clients to new brands or take your business to the next level? Cruise Planners is the leader in Martech, combining marketing strategy with technology insight—and we’re revealing the best ways to add to your luxury bottom line.

Increasing luxury sales by leveraging data. In today’s data-driven world, you’ll need the most sophisticated insights into consumers’ socioeconomic data and travel history to best market to them. Imagine having such insightful data as someone’s household income—allowing you to upsell them—added right into your customer relationship management tool so you can hone your marketing efforts and run efficiently targeted sales campaigns. Our CP Insights program arms you with the data you need to better target your luxury clientele.

Finding value in luxury with back-end intelligence. Even luxury clients appreciate good value, and Cruise Planners’ Value Tracker tool updates you when a client’s trip goes down in price, helping you provide the best service to your clients. This cost savings allows for more added extras such as excursions or spa treatments that provide your clients with an even more memorable experience.

Customizing itineraries with exclusive experiences. Luxury travelers seek exclusivity and love experiences that stand out from the norm. Personalization is key when providing unique experiences, especially when creating something unlike anything a client has ever experienced before. Don’t just book a tour, work with the travel partner to make that trip one of a kind, with private guides who will offer a tour focusing on your clients’ interests, dining reservations at hard-to-book Michelin-starred restaurants and one-on-one interactions with the locals.

Managing your luxury clients with technology. At Cruise Planners, we make sure you have the tools you need to record and analyze client information while strategically managing your next booking with our Tech Suite. Our technology enables you to run reports on client demographics, past booking behavior, spending patterns and self-identified interests, so you can stay organized and target the right client with the right marketing. Keep track of client travel styles or capture notes about their favorite wine or anniversary date so you can anticipate their needs and exceed their expectations before they even check into their suite.

Keeping in touch effortlessly. Luxury travelers stay loyal to their trusted travel advisor, so keeping in touch with clients post-trip is essential for repeat business. Cruise Planners makes it easy to stay high-touch with our triggered emails and luxury eNewsletter to keep clients in the loop of new global offerings they may be interested in while also keeping you top of mind.

By joining Cruise Planners, you’ll have access not only to our proprietary technology but also our award-winning marketing, business development support, and training. Join the winning team and see what Cruisitude is all about!