Baltimore's tourism and hospitality community has done so much to increase diversity and representation, and the Impact Hospitality Initiative is one of the city's most exciting endeavors. Donte Johnson, the general manager of Hotel Revival, coined the term "
Impact Hospitality," which means creating a positive influence on guests and the community through a set of social impact programs.
So how did Hotel Revival do this? They started in 2020 by hiring a Director of Culture & Impact, and partnered with local businesses that were Black and women-owned. For instance, they stock Lor Tush's bamboo toilet paper and Black Acres Roastery coffee in rooms. By partnering with local businesses to provide products in their hotel, Hotel Revival is making a social impact on their community and introducing guests to Baltimore brands.
Hotel Revivals' Impact Hospitality Initiative isn't the only DEI initiative in Baltimore. Visit Baltimore has a
Warm Welcome Pledge that provides DEI training tools to Baltimore businesses and attractions who sign up. The training covers topics on accessibility, the LGBTQIA+ community, and discussions on race/ethnicity.
When you visit Baltimore this year and stay at Hotel Revival or support those who've signed the Warm Welcome Pledge, you'll show other destinations why such initiatives matter.