Delta Taps Customers to Help Pick Flight Movie Features

WHY IT RATES: Calling all travelers, now is your chance to weigh in on Delta's in-flight entertainment.—Mia Taylor, TravelPulse Senior Writer.

Ready to get into the holiday spirit?

Delta is asking customers via Twitter to select the next in-flight feature film for viewing onboard this holiday season.

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From a holiday party gone awry and Santa's biggest helper to intertwined relationships on New Year's Eve and a pair of bumbling burglars, four holiday films are now up for vote on Delta's Twitter account, until Monday, October 15.

—"Die Hard"

—"Elf"

—"New Year's Eve"

—"Home Alone"

The number one film by total votes in the Twitter poll will be available for viewing on Delta Studio, the airline's industry-leading, free in-flight entertainment system, throughout the month of December.

It will be highlighted with a badge indicating its winning status as the top selection of Delta's Twitter followers.

The poll is a creative part of Delta's overall approach to providing more choices to customers about how they spend their time in flight, including free messaging, in-flight Wi-Fi and over 1,000 hours of Delta Studio that is free to all customers and available via seat-back screens available on more than 600 aircraft or by streaming to your personal device.

"Listening to our customers through a fun, interactive monthly contest is another way we're making personalized connections and delivering a more memorable experience," said Dan Csont, vice president of brand management.

This new approach follows the success and enthusiastic response of customers to Delta's first two movie polls, which garnered nearly 300,000 votes earlier this year.

In July, Twitter users selected "Hocus Pocus" as their favorite Halloween flick, now available on Delta Studio throughout October. Last month, "The Breakfast Club" won in an 80s-themed vote and will be played in November.

Delta Studio is free to all customers and offers up to 300 movies – including those recently released from theaters – and up to 80 foreign film titles, 550 TV shows, 12 channels of live satellite TV on select flights, podcasts, more than 2,500 songs and games like in-flight trivia. Delta Studio content varies by aircraft and route.

Follow Delta Air Lines on Twitter at @Delta to vote in future polls, get updates on new products and watch stories of our employees and customers all over the world.

SOURCE: Delta press release