United Airlines Offering Free Spritz Cocktails on Flights To Italy

United Airlines will offer complimentary spritz cocktails onboard select flights to Italy this summer.

Spritz Society's award-winning premium sparkling cocktails will be available on United's seasonal flights between Chicago and Milan beginning Friday, May 6 through August 6 and on United's summer flights between Newark and Rome from May 26 to August 26.

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Travelers will also be able to purchase Spritz Society cocktails for $2 in the United Club locations at O'Hare International Airport (May 6 – June 6) and Newark Liberty International Airport (May 26 – June 26). Spritz Society's Grapefruit flavor will be available onboard the two routes and both Grapefruit and Blood Orange will be available in the United Club airport locations.

"Spritz cocktails have become synonymous with summer and offer a taste of Europe. Given the drink's origin, we thought what better place to serve them than onboard our flights to Italy," Luc Bondar, United Vice President of Marketing & Loyalty and President of MileagePlus, said in a statement. "Our customers are going to love everything about these festive cocktails, especially the taste – one of the reasons we chose Spritz Society is their focus on quality natural ingredients."

Spritz drinks originated in the Veneto region of Italy in the late 1800s and have experienced a spike in demand in recent years as United points out that the Distilled Spirits Council of the United States reported a year-over-year sales increase of 42.3 percent for premixed cocktails.