Zagat's 2013/14 Car Rental Survey has ranked the Hertz Corporation as the Most Popular Car Rental Company. Zagat conducted the survey among a national sample of Zagat.com registered users, who were asked to rate a total of eight U.S.-based rental companies in various categories.

In addition its ranking as the top car rental company overall and the most popular, Hertz was also ranked No. 1 in service, reliability and vehicles and earned honors in 10 additional categories: business travel, leisure travel, counter staff, self-service kiosk experience, loyalty program, green options, airport rentals, car return experience, shuttle service and website.