Carnival Cruise Lines unveiled its “Hey America, Didja Ever” campaign that inspires people to try new things to add more fun to their lives. Carnival will promote first-time experiences throughout the year, driven by the “Didja Ever” campaign headquarters on Carnival’s Facebook page (www.facebook.com/carnival) and through broadcast, online, social media and local marketing efforts.

Carnival is collecting the Top 100 Firsts from its more than 420,000 Facebook fans and all of America. The company is encouraging people to share experiences through photos and video, and create once-in-a-lifetime events. The Fun Ship company will also give away monthly cruise vacations for four to offering opportunities like appearing on stage as the opening act for a favorite band and other activities online and in major markets.

“As a company that is built upon fun and memorable vacation experiences, we thought that it was time to help Americans put fun on the front burner,” said Jim Berra, senior vice president and chief marketing officer for Carnival. “The ‘Didja Ever’ campaign reminds people it’s time to make their list and start living that list to the fullest. And we’ll provide a little help along the way to fulfill some of these wishes in surprising and unexpected ways throughout the year.”

To promote the new campaign, Carnival on Dec. 27 debuted the first of its new television spots that continue the “Fun For All. All For Fun.” theme. The first in the series features a mom who awes her young boys when she catches air on a Wave Runner.  The spots feature the familiar voice of actor John Krasinski, who notes “Now, there’s a first,” and the rock anthem “Bang the Drum” by Todd Rundgren.

The new TV spots will air on major networks and top-rated daytime and primetime shows including NBC’s “Today” show, “Parenthood” and “The Office”; ABC’s “Good Morning America,” “Grey’s Anatomy” and “Extreme Home Makeover”; and CBS’s “How I Met Your Mother,” “Mike and Molly” and “Undercover Boss.” The new campaign was developed by Arnold Worldwide.

In addition to new TV spots, Carnival is the official confetti sponsorship of the Times Square New Year’s Eve 2011 celebration and also promotes the “Didja Ever” campaign through online advertising and video which will appear on leading sites such as YouTube, Yahoo!, Hulu and ABC.com. For more information, visit www.facebook.com/carnival or www.GoCCL.com.