Carnival Launches Upgrade Program for Agents

Agents can offer specially priced cabin upgrades to booked clients, thanks to Carnival Cruise Line’s “Be the Hero” program. Agents can opt in to the program on the agent portal GoCCL.com through April 4, 2018.

Agents with eligible bookings who have registered for the program will receive offers on a weekly basis starting April 11, 2018. All confirmed and paid upgrades are fully commissionable.

“We know how much our guests value the experience of booking with travel agents and this upgrade opportunity provides an additional way for agents to deliver enhanced sales and service to their clients,” said Adolfo Perez, Carnival’s senior vice president of sales and trade marketing.

“Our research shows that guests who sail in upgraded accommodations have a greater tendency to continue booking at that level moving forward, making this an ongoing upsell opportunity for our travel partners.”

The new “Be the Hero” initiative features upgrades within the booked category, from an interior to an ocean-view or balcony, and an ocean-view or balcony to a suite. Upgrades are based on availability and are offered on a first-come, first-served basis.

Upgrades can be accessed on the “upgrade your client” link in the “manage booking” section of GoCCL.com. Agents may also send their clients the available upgrade offers directly, with ready-to-use templates. Payment is due at the time of redemption and agents will receive a report with completed upgrades, including their enhanced commission, the following day.

The “Be the Hero” program is the line’s latest addition to #thelist, which includes new travel agent initiatives as part of its “Travel Agents Rock” program.