As part of its sponsorship of "The New Celebrity Apprentice” two-part season finale, Carnival Corporation is launching its Celebrity Apprentice Charity Challenge contest now through the airing of the reality television show, beginning on Jan. 2, 2017 at 8 p.m. EST.

Participants will have the opportunity to both support charities selected by the program’s celebrities and enter to win weekly cruise giveaways by currently visiting ApprenticeCruiseChallenge.com until the eighth-season finale scheduled on Feb. 6 and 13, 2017.

READ MORE: Carnival Corporation Makes Big Splash On 'The New Celebrity Apprentice'

There consumers can vote for their favorite celebrities and charities and are encouraged to share their picks socially using the hashtag #ApprenticeCharityChallenge to inspire others to participate. With their vote, participants will also be added for a chance to win cruise giveaways from three of Carnival Corp’s brands – Carnival Cruise Line, Holland America Line and Princess Cruises – and a grand prize consisting of a cruise a year for life.

Matching the process, Carnival Corp. itself will donate to the charity of the celebrity voted off the program each week. In total, Carnival will give $145,000 to all 16 charities.

"With the popularity of cruising and the enthusiasm surrounding 'The New Celebrity Apprentice,' our challenge will bring important awareness of these charities while offering great cruise giveaways that will create a lot of excitement," said Ken Jones, vice president, group marketing and insights for Carnival Corporation.

"This challenge will reach millions of people watching the program, which will help create a way for us to generate awareness of cruising and help inspire people to consider cruising when they are planning their vacations.”

READ MORE: Reviewing Carnival Corporation’s Trio of Cruise TV Shows

The supported charities associated with each celebrity contestant is listed below:

• Laila Ali ~ The Women's Sports Foundation

• Brooke Burke-Charvet ~ Operation Smile

• Eric Dickerson ~ Young Warriors

• Boy George ~ Safe Kids Worldwide

• Matt Iseman ~ The Arthritis Foundation

• Carrie Keagan ~ The Humane Society of the United States

• Carson Kressley ~ The True Colors Fund

• Lisa Leslie ~ The Semper Fi Fund

• Jon Lovitz ~ St. Jude Children's Research Hospital

• Vince Neil ~ Keep Memory Alive

• Nicole "Snooki" Polizzi ~ North Shore Animal League of America

• Kyle Richards ~ Children's Hospital Los Angeles

• Chael Sonnen ~ Hire Heroes USA

• Porsha Williams ~ HOSEA HELPS

• Ricky Williams ~ Dr. John E. Upledger Foundation

• Carnie Wilson ~ The Weight Loss Surgery Foundation of America

During the season finale, four of Carnival Corp’s brands – Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn – will be showcased in a means to be detailed later. The sponsorship coincides with the company’s other recent televised marketing initiatives including the production of three other original shows featuring its cruise vacations: “Ocean Treks with Jeff Corwin” on ABC, “The Voyager with Josh Garcia” on NBC and “Vacation Creation” on the CW.

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