U by Uniworld Featured on ABC’s The Bachelor

U by Uniworld has gained popularity for being the first-ever river cruise experience created for millennial travelers, but it will soon earn extra cool points.

On February 5 at 8 p.m. ET, The Bachelor will feature U by Uniworld’s ship The B, which will be the home for the remaining women while in France as they continue their journey to find love with the newest Bachelor, Arie Luyendyk Jr.

MORE Cruise Line & Cruise Ship

Royal Caribbean Suspends Global Cruising Until June 30

CDC Adds New Cruising Guidelines for Return

Disney Cruise Line Announces More Details on Newest Ship

The appearance of The B on The Bachelor will mark the first time a cruise ship has ever been featured on the show, a testament to the popularity of the U by Uniworld brand.

U by Uniworld is dedicated to travel enthusiasts aged 21 to 45, offering immersive experiences along popular rivers across Europe. The Uniworld Boutique River Cruise Collection brand will begin sailings in spring 2018 with nine itineraries on the Seine, Rhine, Main and Danube Rivers.

READ MORE: Fresh 2018 Cruise Trends

The U by Uniworld brand will sail on two renovated ships with a maximum capacity of 120 passengers. The experiential itineraries focus on longer stays in destinations to connect travelers to local experiences and vibrant nightlife scenes.

The ships, dubbed The A and The B, will feature a contemporary look and feel in all public spaces and guest areas. Communal dining tables will complement a local fare and street food-inspired culinary program, with creative mixologists and international DJ’s onboard.