GNTB Announces New Viral Campaign for 2019

WHY IT RATES: Those visiting Germany in 2019 can partake in their new viral campaign by attending action weeks, pop-up events and using the hashtag #GermanSummerCities on social media to share their fun with friends and family.—Jessica Zickefoose, TravelPulse Associate Editor

The German National Tourist Board (GNTB) has announced another new worldwide viral campaign for 2019 in addition to the recently introduced “100-years of Bauhaus.” Titled "German Summer Cities," the campaign marks the start of a digital marketing offensive by the GNTB. “German Summer Cities” will include action weeks and pop-up events, plus comprehensive social media activity in numerous source markets using the hashtag #GermanSummerStories.

"As the market leader in urban and cultural travel, the GNTB operates a storytelling strategy across 5 core themes. Urban City highlights big-city culture, shopping and roof-top bars. For a Romantic story, it’s all about fairy-tale small historic towns in rural areas, castles and parks," said Petra Hedorfer, Chief Executive Officer of the GNTB.

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"Vineyards, wine regions and traditional gastronomy also play a part in this campaign. Summer holidays in Germany offer a variety of desirable reasons for travel—part of our Holiday on the Water theme. From coastal experiences and pleasure boats, beach clubs, island life, crystal-clear bathing lakes or river rafting, excursion steamers to houseboat holidays on rivers and lakes—there is many a story to be told here.”

Hedorfer continued, “Through our Art and Culture theme—a highly strong and attractive reason for travel to Germany—we highlight museums and exhibitions, industrial heritage, music and shows and open-air events. Finally, Germany’s high profile sightseeing destinations are a perennial reason for travel to Germany."

"From Hamburg’s Elbphilharmonie in the north to the Zeche Zollverein in the Ruhr region, over to the Brandenburg Gate or to Neuschwanstein Castle and the Castle Hohenzollern—Germany has numerous remarkable landmarks compared to many competitors. Working with Germany’s top sightseeing destinations throughout the sixteen federal states guarantees an unforgettable travel experience."

"The strong response to 'Germany Simply Inspiring,' or our current campaign 'Culinary Germany,' shows that comprehensive social media activities generate a high degree of inspiration and awareness for Germany as a travel destination. In addition to digital marketing, communication through live events is just as important—pop-up events in international markets give campaigns added momentum,” added Hedorfer.

SOURCE: German National Tourist Board press release